KVSC 88.1FM’s 32nd annual Trivia Weekend recently came to an end. Trivia Weekend is a staple in Central Minnesota and consistently sees around 70 teams compete in a 50-hour non-stop contest with nine questions asked over the air every hour. The questions range from sports and popular culture to science and general history with many theme-based questions asked throughout the contest.
This year’s theme “Superheroes of Trivia” was especially fun for the competing teams and question writers alike. The questions are very tough as the writers attempt to “Google-proof” them and the contest is complete with audio sound bites and visual trivia. This is a great contest and is one of the longest-running annual events at St. Cloud State University.
Personally, I never really get too excited about hearing the questions over the air or for putting in volunteer hours for this weekend-long event. However, this being my second year as a graduate assistant at KVSC, I did get excited about putting my public relations knowledge to the test and in exercising my social media and graphic design skills in promoting Superheroes of Trivia. From designing the promotional poster to teasing the Trivia Weekend junkies via Facebook and Twitter, I had a lot of fun building some hype leading up to Superheroes of Trivia and in keeping the conversation going in the social media world all weekend. Most of the design work was based on the poster and included designing T-shirts, small flyers, images for web/social media and even a billboard (pictured above).
Promotions for Trivia Weekend began before the theme was even picked in July. With social media, we were able to get trivia enthusiasts involved by including them in choosing a theme. By creating a social media contest around the idea of helping us pick a theme, we were able to interact with our audience and make them feel more closely connected to the station.
The privilege of being a graduate assistant at an award-winning college radio station has been the perfect supplement to my academic career at St. Cloud State. Jo McMullen-Boyer is a great station manager to work with and she really gives me a lot of freedom to make my position at KVSC my own. The position is mostly geared around creating content for kvsc.org and general public relations for the station as well as some basic graphic design when necessary. The freedom to make the position my own means I have put a strong focus on building the station’s social media platforms and driving traffic to its website. I also get to work on my skills as a photographer at concerts and other special events.
Soon after Trivia Weekend came to a close, postings on our Facebook page were popping up thanking the station for making the weekend so much fun and on what the theme should be for next year. Sadly, I graduate in May and am (hopefully) moving on to bigger and better things and will not get to contribute to picking a theme or teasing the “trivia junkies” via social media during the months leading up to Trivia Weekend. I’m sure my successor (whoever that may be) will carry the Trivia Weekend promotions torch well.