University Axes Homecoming, Social Media Lights Up

SCSU 2010 Homecoming Logo

St. Cloud State University eliminates homecoming.

During a live interview at KVSC 88.1FM, News Director Chris Duffy spoke with St. Cloud State University Student Government President Amanda Bardonner where she revealed the university’s plans to eliminate homecoming. Duffy waited towards the end the interview and caught President Bardonner a little bit off guard. He knew the news was big. Before ending his day, he made sure it was up at kvsc.org.

The next day, I opened up TweetDeck and noticed a heavy amount of mentions for @KVSCnews and in my “KVSC” search results. The story generated over 30 mentions for KVSC on Twitter, which is far greater than the normal one or two tweets per day from the same few listeners. As the director of social media at KVSC, I found it necessary to post the news on the station’s Facebook page as a ‘trending’ story.

The story generated 30 some KVSC-related tweets and 2,000 impressions on the station’s Facebook page, but that’s not my reason for writing. Why I’m writing is because this is the first time I really saw the power of social media at a personal level. After posting the story on the KVSC Facebook page and throwing out a couple retweets for the station, I did the same for my personal accounts.

Being from Oklahoma where homecoming is very important to most schools–even to my small regional university of roughly 2,000 students–I found this news to be quite shocking. Even though I had heard talks of doing “spirit events” throughout the semester instead of homecoming, I really did not think that was a serious notion. So, like many students and alumni, I did my duty to broadcast the news to as many in my social network as possible.

My first action was just a retweet. I then headed over to Facebook to post a link to the KVSC story with my headline of “What can we do to save homecoming at St. Cloud State University?” The story was cross-linked to SCSU’s Facebook page and it got a little bit of attention on my wall and a few people voiced their opinions because of it. I then read an article by the Star Tribune and found a quote I felt summed up my opionion on the matter and headed back to Twitter to post that link:

“I’ve never heard of it [eliminating homecoming]… They must be doing something wrong…” http://j.mp/hzLYUX #scsu

This is where I started seeing the power of social media come to life. This is pretty much where my homecoming rants ended. I was going about this rather passively as I was working on my final comprehensive exam for graduate school. I then received a tweet from @Aeikens who was putting together a story for the St. Cloud Times. We got in touch and before I knew it, I was doing a phone interview with Dave Aeikens (reporter).

I ended up having several quotes in the paper the next day with a block quote on the front page of State & Local. I also ended up on KSTP with my name and picture from my posting on Facebook. Pretty cool. Maybe I’ll go after that sweet social media internship for Charlie Sheen.

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About wheeler blogs.

Eric D Wheeler is a recent graduate from St. Cloud State University with a Masters Degree in Mass Communications with emphasis in PR and Advertising. Also interested in social media, marketing photography & traveling! View all posts by wheeler blogs.

2 responses to “University Axes Homecoming, Social Media Lights Up

  • Minecraft Guide

    It’s interesting to see this point of view. I can’t say fore sure if I agree or not, but it is something I will think about now.

  • PR in Social Media: Owning up to Mistakes « Wheeler Blogs.

    [...] In my last post, I talked bout the power of social media on a personal level as it relates to St. Cloud State University choosing to eliminate homecoming. I had a short anecdote I wanted to include, but omitted due to my goal of keeping posts at 500 words or less. The anecdote was about a typo I had on a Facebook post for KVSC on homecoming being eliminated at SCSU: “Top story at kvsc.org today: St. Cloud State University to climate Homecoming.” [...]

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