10 Things I Learned as a PR & Advertising Grad Student

What I learned from grad schoolThis list is essentially a follow-up to my previous entry. Towards the end of that post, I mentioned how I really wanted the entry to be about what I learned in graduate school, but it ended up being the story of why I decided to pursue a Masters Degree in the first place. Now that I’ve had a couple weeks to reflect on my two years of post-graduate education at St. Cloud State University, I present a “Top Ten” list of things I learned. Some topics were learned in the classroom, some while writing papers and others came about in other ways as a student. Though I am not going to elaborate on any of the topics, I do challenge you to ask questions or argue some of the statements. A few might even be considered controversial. Here goes:

  1. There is nothing ‘new’ about new media
  2. Learn the basic theories of psychology, and become a better communicator
  3. Even when you think you have produced creative content, you should step away and try again
  4. Always know your audience and do the research to find out more
  5. Differentiate, segment and tailor the message for each medium
  6. Never stop learning; I will never be an ‘expert’ in anything because there is always more to learn
  7. Media convergence is impossible, but web convergence is possible
  8. If you want to be successful in any communications-related industry (journalism, public relations, advertising, marketing, etc.), you must live and breathe social media
  9. Huge corporate media conglomerates are the demise of democracy–nearly every media outlet is conservative … even NPR
  10. News outlets can no longer afford to simply push out information … people expect to participate in a two-way conversation about everything
Have you attended graduate school for mass communications? What did you learn?
About these ads

About wheeler blogs.

Eric D Wheeler is a recent graduate from St. Cloud State University with a Masters Degree in Mass Communications with emphasis in PR and Advertising. Also interested in social media, marketing photography & traveling! View all posts by wheeler blogs.

2 responses to “10 Things I Learned as a PR & Advertising Grad Student

  • cfweldy

    I enjoyed your post- all very true. Passion is everything, in life and in business. The sooner people realize that, the sooner we can all start “Crushing It.” :)

    • wheeler blogs.

      Thank you for reading. You are spot on about passion–something I learned well before I earned a master’s degree. I admit I sometimes feel like a lose passion and have to rediscover it.

      -wheeler

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,385 other followers

%d bloggers like this: