Maybe the most annoying thing with Twitter is getting automatic direct messages (or auto-DMs). Most auto-DMs are spam. Nobody likes spam.
This topic idea came about several months ago when I started following Mark Stevens on Twitter. Stevens (@Mark_MSCO) is a self-proclaimed marketer known for “delivering business insights with blunt truth and unconventional wisdom.” He is the author of a book titled “Your Marketing Sucks.” With a book title like that, I guess that does make him rather blunt. However, without attacking the guy too much, I do want to point out my problem with Mark Stevens. He sent me auto-DM on Twitter shortly after I began following him, which read:
Hi, it’s Mark. Here’s a private business training video I recordedthat will help you declare war on your company: http://bit.ly/aHhiYX
Besides the typo in the message, the auto-DM did not appeal to me the least bit. For one, I do not own a company or work for one, and if I did, why would I want to “declare war” against it? Needless to say, I did not click the link. I just ignored it and gave the guy a break for sending me an auto-DM and trying to be a good social media marketer. However, a few weeks later he sent me another auto-DM:
It’s Mark. Can you subscribe to my YouTube videos? Here’s the link: http://youtube.com/user/BusinessDispatch101
This direct message is even worse. It is far less formal and gives me absolutely no reason to click the link and certainly not a reason to actually subscribe to his YouTube channel. This message also has poor grammar: Yes, I can subscribe to your YouTube videos, but why should I? Noticing how proud he is of his best selling book “Your Marketing Sucks,” I replied with:
Your marketing sucks. I’m not going to subscribe to your YouTube channel without you giving me a reason to. I’m not even going to view it.
Funny thing is, I couldn’t remember his Twitter handle, so to find him on Twitter I typed in “yourmarketingsucks” and found a post from @MissBeckala, which read:
When I follow you, don’t auto-DM me a contest for Twitter with a link pointing to your Facebook page. #YOURmarketingsucks @Mark_MSCO
Apparently this guy has a history of automatic direct messaging people spam. I stopped following @Mark_MSCO and started following @MissBeckala. Also, I retweeted Becky. Why auto-DM anyone at all? This seems a little “old-fashioned” for the fast-moving social media world.
Below are some more rants and suggestions regarding Auto-DMs:
- Eliminate Twitter Auto DMs in 4 Easy Steps
- Auto DMs — the most annoying thing about Twitter
- Why Twitter Auto DMs Are Evil (and What You Should Do Instead)
- Auto DMs on Twitter: Just Say NO!
- Death to Auto-DMs on Twitter
Do you have a good auto-DM story? Please share in the comment section below!

July 7th, 2011 at 7:59 am
[...] direct message me with spam. No explanation needed here (though, you could read my previous blog on the manner here). Unless you have something to ask me that you wish to be kept private, don’t DM me. I [...]