Tag Archives: seo

Pinterest: The Real Game Changer

Pinterest LogoThe title says it all: Pinterest has come along and changed the social media landscape. Okay, that may be a little dramatic, but Pinterest is definitely an innovative social networking site. Actually, it’s hardly a social network at all… it’s more of an online creativity and inspiration hub. At least, that’s how I view it. I use Pinterest for a variety of reasons and they all seem to have a similar theme: I want to be inspired. I turn to Pinterest to  find new things I want to try, express my personality or simply find something I might not discover otherwise.

Before we go deeper into this new social network I’ll let the folks at ReadWriteWeb explain Pinterest:

Pinterest is a visual pin board where you can collect images you find on the Web and arrange them in categories with links back to the original site. It’s been described as being like a binder or folder that you use to store everything you clip from magazines and newspapers, but you have the added advantage of seeing what all of the people you are connected to have been clipping and saving.

Even the above description sounds intriguing and different. Having access to the creative “binders” of everyone you’re connected to (and basically anyone on Pinterest) makes it easy to find things that interest you and expand your creativity. The fact that all the images link back to the original site makes it a great traffic-driving social network. I experienced this first-hand when I posted a photo of Buddy the Elf from my blog. I saw a significant spike in unique visits to my site and I have pinned images of my site since then. Pinterest is now the No. 6 referrer to my site. For a retailer, especially a small business with creative/handmade merchandise, Pinterest makes it easy to publicly display product and find new customers.

Boards on Pinterest by @eric_wheeler

Some of my boards on Pinterest. I have a board dedicated to bacon as well. Yes, bacon.

Pinterest is now referring more traffic to retail sites than Google+ and is a top contender in the Hitwise Social Networking & Forums category. For these two reasons alone, Pinterest is now a critical component for marketers in the retail industry. With Pinterest being such a new social network how can marketers and social media managers tap in to this new medium? I think the answer here is simple. Just as you should research other social networks before creating a strategy you should for Pinterest too. Look at what your competitors are doing. Look at what your customers are doing. Get to know the social network and what type of pins get the most repins and likes. A little monitoring and research goes a long way. Keep in mind Pinterest may not be ideal for every company.

Though Pinterest has just become popular in the past couple months the site has been around for nearly two years. I only joined about six weeks ago and already have more than 450 pins and have created 23 boards. Yes, Pinterest is addicting. I think the main reason behind the success of Pinterest is it allows users to express their personality. If you are not yet on Pinterest be careful. It is addicting (that’s my second warning).

Are you on Pinterest? What has been your experience so far? Please share your thoughts in the comments below or send me a tweet: @eric_wheeler. Please feel free to follow my pins: http://pinterest.com/eric_wheeler/.


Who Uses Bing?

Google is clearly the winner.

Google is clearly the winner.

Consider this my first rant. I know, I know … it’s been nearly two weeks since my previous post and I should have something more interesting to discuss and, believe me, I do. However, “Who Uses Bing” is the first topic listed on my blog ideas I have saved in my iPhone notes. This topic actually came to me when I watched my professor go to Bing and type in “Google” before actually doing his search. Let me know in the comments section below if you have ever done this.

Bing is terrible. That may be a bit harsh, it’s not like I know anything about search algorithms, but seriously, Google is just a lot better. It was only a couple years ago when Microsoft formally launched its new search engine site and changed the name from the boring “MSN Search” (Live Search and Windows Live Search–also terribly boring names–were also used) to simply “Bing.” I remember watching some of the fabulous network news anchors poking fun of the name and trying to predict if people would start saying “Just Bing it!” as we all do with Google. Pretty sure I have never heard anyone use Bing as a verb and I don’t think I ever will. Well, there is the clever tagline “Bing and decide” used in it’s advertisements, but come on.

Okay, this is more of a rant than I wanted it to be, so let’s just head over to bing.com and see if the search engine can explain to me why Google is better. After reaching bing.com (which I typed in on my awesome Google Chrome Web browser), I proceeded to type in “why Google is better than Bing” and the auto-complete finished after typing in “why Goo,” nice. At least they’re playing fair and not trying to block certain search terms. Anyway, I came up with this nice article in the number two spot (the first site was an article from 2009 stating that Bing is a competitor, but it is not a “Google Killer”), which contained the 10 reasons why Google is still better than Bing.

There’s no reason to try and list my top 10 reasons; I think the above mentioned article speaks for itself. However, I say Google is king of search because of a few key reasons. First off, Google was founded as a search engine company and has always kept the focus on speed and finding the most relevant, pertinent information regarding the user’s search term. Secondly, Google really optimizes the user Web experience through additional tools such Google Docs, Google Calendar, Gmail and much, much more. Finally, Google has done an outstanding job of integrating its search function into mobile platforms. Google Goggles, voice search and the entire iPhone app is a great addition to the mobile experience.

I think I’ll finish there before I get into a rant on why I think even Yahoo! is better than Bing. Somehow Bing has managed to overtake Yahoo! as the world’s number two search engine, so I guess I’ll congratulate them on that.


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