I came across the video “A Day in the Life of Social Media” last night and it reminded me as to why I started a blog: Social media changes everything. I have one semester left before I earn a Master of Science degree in Mass Communications with a focus on PR and Advertising. This is definitely an exciting reality and I am very much looking forward to once again feeling that sense of accomplishment of earning a degree from an accredited university. It is scary because … wait for it … the job market is tough. Not only is the job market tough, but I still am not quite sure what career I want to pursue. Public relations has always interested me and I hope that I can get into that field, but I am also well aware of the potential new (possibly sub) field of social media.
Social media jobs are definitely out there and if you still don’t believe in the phenomenon or if you think it’s just a fad, think again. Some of the key stats that jumped out at me in this video is that 700 million people join Facebook everyday and over 1 billion pieces of information are shared on Facebook in that same 24 hours. Wow. I have had several of in-class discussions on whether or not Facebook will be around forever. You can easily make an argument for or against the case of Facebook, but the fact is, it is here now and as another video has so eloquently summed up, “social media isn’t a fad, it’s a fundamental way in which we communicate.”
I have not exactly began a job search yet, but what I have done is start to brand myself (hence the blog). Call me a social media geek, but 80 percent of companies now use social media for recruitment. Thus, it is imperative that I maintain up-to-date, clean-cut social media sites to market myself as an aspiring PR professional and social media specialist. I have talked with other PR students who have said they have landed interviews via Twitter and that employers in the PR field won’t even look at a candidate if he/she is not on Twitter. Job candidates are even including their Twitter, Facebook and LinkedIn sites under their contact section on resumes.
Social media is a reality and I must follow the trend or be left in the dust.
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