After coming home from the library late in the third quarter, I quickly fired up Hulu and got caught up in the AdBowl. What a great way to watch the best ads of the night. Hulu had a nice dashboard to watch the ads with the ability to organize by most popular, most watched and order of appearance. With the ability to give a thumbs up or down to each ad and the Facebook and Twitter share buttons, Hulu was definitely a great site to analyze the ads and see what everyone else was thinking. So with that, I give you my personal “top 5” ads of Super Bowl XLV.
#5. Bridgestone: Carma
Bridgestone Tires has been running commercials during the Super Bowl since 2008 and has sponsored the halftime show the past two years. This year, Bridgestone featured two ads during the event and both have ended up in my top five. I find this ad to be clever not only because of the cute little beaver and heart-warming nature of the spot, but the ad also makes a strong point without making a big deal about it: Bridgestone tires can make a sudden stop in the rain with no problem.
#4. Doritos: House Sitting
I don’t think this one left anyone feeling warm-hearted … As usual this year, Doritos goes for humor and shock value in their Super Bowl ads. This ad is tastefully done for Doritos’ standard and is not nearly as creepy as the “Mmm … Cheese!” guy. I got to hand it to Doritos for the success of the “Crash the Super Bowl” contest now in it’s fourth year. What a great concept: Let the consumers take the spotlight and see what they come up with. Each year, consumers have delivered for Doritos and the contest leading up to the Super Bowl is a great way to build consumer relations and brad identity.
#3. Bridgestone: Reply All
This commercial is all about humor. In fact, this is the first ad I watched that made me LOL. Wow, I can’t believe I just wrote that. Anyway, the ad pokes fun at the ever so dreadful mistake of hitting “reply all” in an e-mail when the message was intended for just the sender. Who doesn’t love watching a guy flip out at the office?
#2. Volkswagen: The Force
This is just a great ad. The commercial quickly went viral on YouTube and now has over 22 million views. Not bad, even with the $6 million price tag to air the 60 second spot. The ad was talked about by seemingly everyone in the following days and Volkswagen gained additional impressions on morning talk shows and heart-warming stories about the six-year-old heart patient from Southern California. The ad itself tells little about the car and is based purely on keeping the viewer’s attention and ending with a good joke. The ad is … dare I say cute?
#1. Chrysler: Imported from Detroit
This might be the first time I have ever had a completely non-humorous Super Bowl ad as my favorite. This ad has a perfect tone right from the start. The scars of the City of Detroit are showcased in a way that makes you feel proud to know Chrysler cars are made right here in the U.S. The tone of the voice-over (a Michigan man) carries over Eminem’s musical crescendo in what seems to end with chills through my body every time I watch it. This commercial was severely under-appreciated on the various online voting polls, not even making the top 10 on Hulu. However, the ad is seeming to do its job after the first airing. Kelly Blue Book ranked its online traffic after each automobile commercial aired during the Super Bowl and the Chrysler 200 was the top ranking search with a 1,013 percent increase in traffic. Though the more humorous ads received more views and ranked higher, the commercial did get a lot of attention online and in the news.
Alright, there you have my “top 5” Super Bowl ads. Before I let you weigh-in on your favorites, I just want to say Coca-Cola really flopped on their strange “blockbuster” dragon slayer animated mini-movie. I’m not sure what this guy was thinking, but the ad was terrible. Oh, and what was Groupon thinking? That’s probably a topic for another day.