It’s been a long, unnecessary hiatus from writing in my blog. And well, I guess I got tired of seeing Puppymonkeybaby as my most recent blog post. So here I present you with a few social media news items worthy of your precious time.
I share the following as part of a weekly social media newsletter I send out internally at NEJM Group, as part of my role as Content Engagement Manager. My goal with the newsletter is to share a few of the most important news items of the past week (the ‘Social Media News’ section) and to also provide a few educational items (the ‘Learn’ section) so we can all be better social media marketers. If you have thoughts on the listed items or if you know of some big news I may have missed, please let me know in the comments.
Social Media News:
- Twitter Is Experimenting With A Way To Show You Even More Breaking News Tweets (Buzzfeed News). A new, algorithmically curated timeline of news tweets may soon be shown at the top of your feed.
- Snapchat Launches ‘True Crime/Uncovered’ Series From Condé Nast Entertainment (Variety). As much as I love Snapchat, I have my doubts that a five-minute long TV show in a vertical, mobile-only presentation will be successful. But then again, Snapchat’s numbers continue to surprise me. For example, NBC News’ “Stay Tuned” is apparently getting 33 million viewers per month.
- After Facebook news-feed changes, publishers look hopefully to Pinterest (Digiday). The online scrapbooking platform represented nearly 8 percent of publishers’ social traffic in the second half of 2017, up from 4.5 percent in the first half of 2016.
Learn:
- The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed (Buffer App). This blog post breaks down the recent news feed changes as explained in a recent webinar hosted by Facebook. The news feed algorithm is broken down into four main components: inventory, signals, predictions, and overall score.
- How to Optimize Your LinkedIn Profile for Better Visibility (Social Media Examiner). If you need to spruce up your personal LinkedIn profile, this is a great rundown of everything you need to know to make it happen.
Wheeler Blogs. 