Social Media Rundown: Zuck Apologies, LinkedIn Adds GIFs to Messages

Things got real for Mr. Zuckerberg this week when he testified before Congress during two grueling days. Barely making headlines in Facebook news was the CNN report that the largest Black Lives Matter page on the social networking site was a total fraud.

In non-Facebook news, Instagram and LinkedIn have either tested or added new features to their platforms. Check out the best social media news of the week, plus a few learnings worthy of your time below:

Social Media News:

  • Facebook CEO Mark Zuckerberg has apologized — again (The Washington Post). Quote of the week: “We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.” -Mark Zuckerberg.
  • The biggest Black Lives Matter page on Facebook is fake (CNN). The Facebook page had almost 700,000 likes and was tied to online fundraisers that brought in at least $100,000; at least some of that money was transferred to Australian bank accounts.
  • Instagram tests scannable Nametags, taking another page from Snapchat’s playbook (Marketing Land). Similar to Snapchat’s Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers. Could be handy for promoting an Instagram account.
  • LinkedIn Adds New GIF Access Within its On-Platform Messaging (Social Media Today). I don’t know about you, but I’ll definitely be using GIFs in LinkedIn messages for the next person I congratulate on a new promotion. (Actually, I’ve already been using GIFs in LinkedIn messages).

li_gifs2

Learn:

  • How does social media impact SEO? (Redwhale via Medium). Short answer: Website rankings and social media indexing.
  • How to Use Instagram for Social Media Marketing [Infographic] (Social Media Today). Where was this handy infographic when I was presenting Instagram strategy at work a few weeks back?
  • 21 Simple Ways to Get More Instagram Followers (Hootsuite). Speaking of Instagram marketing, this post is loaded with ideas to make sure your Instagram feed is engaging. Many of the ideas are applicable to other social media sites.

Did I miss an important piece of news or a cool ‘how to’ article? Please let me know!

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