Not a whole lot of major social media news this week, but it’s definitely worth pointing out the recent Pew Research survey that shows just how quickly teens are fleeing Facebook for other social media platforms. I wonder, as these teens get older will they start using Facebook more frequently?
Also, Snap’s CEO Evan Spiegel defends his platform and Twitter has started completely banning some of its youngest users.
This week’s learn section has some cool tips on using GIFs in Instagram Stories and how to be a real social media marketer using the power of Google Analytics. Read on to learn with me.
Social Media News:
- Teens are Breaking Up with Facebook Faster Than We Thought, Says Study (Mashable). YouTube, Instagram, and Snapchat are now more popular among younger users than Facebook.
- Snap Is No Facebook, and Spiegel Insists He Wants It That Way (Wired). Facebook’s Instagram is projected to surpass one billion users this year, while Snapchat has 191 million daily users. Its stock price is half what it was in February, when it redesigned the app. Further, Facebook seems to just wait for new Snapchat features to roll out and then copy them.
- Why Twitter Started Banning Some of Its Youngest Users (Gizmodo). The minimum age to use Twitter is 13, though it doesn’t require users enter a birth date when signing up. If a user later enters a birthday indicating they were under 13 when they began tweeting, it presents a problem.
Learn:
- 7 Creative Ways to Use GIFs on Instagram Stories (Later). Read this one if you’re on Instagram and want to use Stories like a pro (and impress all your teenage followers). In all seriousness, I’m on Instagram everyday (both personally and professionally) and I learned a few things from this helpful article. Did you know you can pin GIFs to appear at a certain point in a video? Or that you can actually create your own branded GIFs?
- How to Use Google Analytics for Social Media: A Beginner’s Guide (Sprout Social). This article gets into the nitty gritty of how to use Google Analytics to create, optimize, and improve your social media marketing strategies.
Lastly, a little GDPR humor:
Wheeler Blogs. 