Another typical week in social media news: Facebook admits to another privacy breach, Whatsapp combats fake news, and Twitter and Facebook work on ad transparency.
Social Media News:
- Twitter Launches Its Ads Transparency Center, Where You Can See Ads Bought by Any Account (TechCrunch). The company says you’ll be able to search for any Twitter handle and bring up all the ad campaigns from that account that have run for the past seven days. Meanwhile, Facebook says its users will soon see a new button called “info and ads” at the top of a Page belonging to a business, nonprofit, or other organization.
- Whatsapp Will Pay Researchers to Study Its Fake News Epidemic (Mashable). The company is offering researchers as much as $50,000 in exchange for studying the spread of fake news on WhatsApp. The announcement comes after the Indian government criticized the messaging service for its role in spreading false information tied to a series of deadly instances of mob violence in the country.
- A Bug Unblocked More Than 800,000 Facebook and Messenger Users (Fast Company). The bug meant that users could message people who had blocked them and see posts which had previously been hidden from view. Read more on the Facebook blog.
Learn:
- How Vogue Diversified Away from Facebook (Digiday). In May, search traffic to Vogue was up 73 percent year over year. Newsletter traffic grew 32 percent, and Instagram traffic increased 139 percent. Facebook unique visits were down 30 percent on the same basis. “That diversification is the result of a long-term push to grow search traffic overall as Facebook has steadily cut back the amount of referral traffic it sends publishers.”
- How to Combine Social Media and Email Marketing as the Perfect Lead-Generation Machine (ShortStack). This article has a full break down to using social media and email marketing in sync to build a lead-generation campaign.
What else happened this week in social media news?
Wheeler Blogs. 