Social Media Rundown: Reddit Chat Rooms; Instagram Reactions; Prime Day Fail

Not too much earth-shattering news in the greater world of social media this week, but there are some interesting new features rolling out on various platforms you should know about; including a chat room throwback from Reddit and some spiffy new features from LinkedIn. If that’s not enough, there were plenty of entertaining tweets during the Amazon Prime Day fail.

I was hoping to find an article about how terribly the Amazon Prime Day fail was handled by Amazon’s social media and customer service teams. Amazon’s main Twitter handle chose to ignore the situation until more than two hours after complaints were rolling in about the website being down. Even @AmazonHelp was mostly ignoring customer complaints. It’s as if they had no contingency plan whatsoever.

Social Media News:

  • Reddit Reinvents the Chat Room with Community Chat (Wired). Reddit is adding chat rooms to facilitate more real-time, on-platform discussion around specific topics and events. Talk about a throwback.
  • Instagram’s Adding ‘Reactions’ Style Quick-Response Emojis to Instagram Stories (Social Media Today). Instagram is testing a new, Facebook Reactions style emoji response option for Instagram Stories, which would give Stories viewers another way to engage with posts.
  • New Features to Get More from Posting: Video Captions, Share Articles Quotes, and See Translations (LinkedIn Blog). LinkedIn keeps rolling out new features; slowly making the platform a little more exciting.
  • Amazon’s Website Crashed as Soon as Prime Day Began (The Verge). It was quite the entertaining show over on Twitter. However, it took Amazon two hours before finally acknowledging the issue. Meanwhile, Walmart and ShopRunner were quick to capitalize on the on Prime Day downtime fail by offering free 1-year memberships. Despite the website issues, employee strikes, and people around the world boycotting the company, Amazon still had its most successful Prime Day yet, raking in some $3.4 billion in sales.

Learn:

  • Facebook Ads: A Facebook Advertising Guide for Marketers (Social Media Examiner). If you’re interested in managing Facebook ads or would just like to know how it all works, this is a nice round-up of articles and resources to help beginner, intermediate, and advanced marketers use Facebook ads to promote a businesses, products, and services.
  • 3 Top Facebook Boost Myths Debunked (Hootsuite Blog). Contrary to what many assume, having a large Page following doesn’t really make a difference, more budget does not necessarily equal improved ad performance, and boosting every post is not the best strategy.

Any other social media news to add?

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