Social Media Rundown: Facebook’s Stock Tanks; Trump Accuses Twitter of Shadow Banning Republicans; Tips on Using Hashtags in LinkedIn

Twitter mobile app in use.

With a 20 percent drop in its price, now might be a good time to buy some Facebook stock. That is, if you have the cash and the confidence that the company will bring in more ad revenue and churn out higher user growth in the future. Also in Facebook news, Watch Party is launched within Groups and the company tried to set up shop in China, but was subsequently turned down.

Donald Trump makes his first appearance in the Social Media Rundown as he created a bit of news this morning for accusing Twitter of ‘shadow banning’ Republicans on its platform. Meanwhile, Mueller is busy examining Trump’s tweets in wide-ranging obstruction inquiry.

Lastly, you’d think brands would quit starting fights with Wendy’s on Twitter. This time, it was Steak n’ Shake that poked the bear. Wendy’s remains undefeated in Twitter battles. Read the full back and forth in this Fox News piece.

Social Media News:

  • Facebook ‘Puts Privacy First’ and Stock Plunges 20% (CNN). Wall Street’s sharp reaction followed an earnings report that showed slower than expected growth in user numbers and ad revenue. Facebook CFO David Wehner said sales growth may decline as the company prioritizes new formats like Stories and offers users “more choice around privacy.”
  • Facebook ‘Watch Party’ Is Now Available Worldwide (Mashable). Facebook has officially launched ‘Watch Party,’ a feature that lets people in Facebook Groups watch live or pre-recorded videos together (and chat) in real time. For now, a Watch Party can only be launched inside of a Facebook Group. I can’t imagine this ever being a success. But who knows.
  • The Story behind Trump’s Claim That Twitter Is Shadow-Banning Conservatives (Slate). “Shadow banning” refers to social media companies’ practice of making users’ posts visible only to themselves, without banning them outright from the platform. A story in Vice said that “Twitter’s new strategy to make trolls less visible was accidentally ensnaring some Republican politicians, making it harder to find them in the search bar by not autofilling their account names.” Twitter has corrected the problem, and it’s worth noting the issue was technically not a shadow ban in the first place.

Learn:

  • How to Maximize Your Exposure with LinkedIn Hashtags (Social Media Examiner). LinkedIn recently added a ‘Your Communities’ box to your home page that’s full of hashtags you’re following (both suggested hashtags and those you select). LinkedIn has also put more emphasis in hashtags in other ways so this is a good time to think about how best to leverage hashtags to get your content seen.
  • Organic Reach Is in Decline — Here’s What You Can Do about It (Hootsuite Blog). As this blog post suggests, organic reach is likely declining on other social networking sites as well, not just on Facebook. This means social media posts aren’t reaching as many people as before. This post has some ideas on how to deal with the decline in organic reach.

One more thing; because this tweet is the funniest thing you’ll see all week. ‘What pigeons do for fun’ is what keeps Twitter running.

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