Social Media Rundown: Facebook Messenger Update; New ‘Thumb Stopping’ Facebook Feature; Political Ad Spend; New LinkedIn Algorithm

Screen shots of Facebook Messenger 4.
Facebook Messenger 4 promises a simpler design.

If you’re a heavy Facebook Messenger user, you know how cluttered the app has become. Messenger 4 promises a simpler layout with fewer tabs and an overall cleaner interface. Also in the world of Facebook, the ‘thumb stopping’ 3D photos feature is slowly being rolled out, and the company has revealed its biggest political ad spenders on its platform.

Lastly, be sure to learn about the new LinkedIn algorithm, how to get the most of LinkedIn hashtags, and how to make the most of quotes in Instagram.

Social Media News:

  • Facebook Is Finally Decluttering Messenger (Engadget). Facebook is making things simpler with Messenger, going from nine tabs to three. There’s the Chats tab (conversations), the People tab (who’s online), and the Discover tab (discover businesses). The latter will give you access to the platform’s Instant Games feature as well.
  • ‘Inherently Thumb Stopping’: Engagement-Thirsty Marketers Try out Facebook 3D Photos (DigiDay). I’ve seen these in my feed and they definitely catch your eye and almost force you to engage with the content. “Long-form video has been declining as attention span [in News Feed declines]. 3D photos are the logical next step as a format that grabs your attention.” I’m looking forward to this feature being rolled out to everyone soon.
  • Facebook Reveals Its Biggest Political Ad Spenders (AdAge). Some major ad dollars — $256 million on 1.7 million ads — being spent by politicians on Facebook. Beto O’Rourke is the top spender at $5.3 million on 6,000 ads. Donald Trump is not far behind with $4.8 million spent since May, buying more than 100,000 ads.
  • LinkedIn Adds a New Algorithm to Generate More Engagement from the Users (Digital Information World). The social network recently updated its algorithm in order to generate more engagement on the user’s posts. Learn more about these changes on the HubSpot blog.

Learn:

  • The Complete Guide to Using LinkedIn Hashtags (Hootsuite Blog). Hashtags are new to LinkedIn, and the company seems to be going all in with the new feature. Adding hashtags to updates and articles gives them a higher chance of being discovered by users who follow or search for the hashtag you’ve used. But how hashtags are used on LinkedIn are a bit different than on other social media platforms. This article has some helpful tips and tricks to make the most of the new feature.
  • How to Create and Use Instagram Quotes in Your Strategy (Later blog). This article has some good ways to use quotes in Instagram to increase engagement. These can mostly be applied to other social media platforms as well. The article also has a couple handy apps for creating quote images such as canva and AdobeSpark.

Chart of the Week:

Around two-thirds (68%) of U.S. adults use Facebook. With the exception of YouTube, no other major social media platform comes close to Facebook in terms of usage. Around a third of U.S. adults (35%) say they use Instagram.

Majority of Americans now use Facebook and YouTube.
Facebook continues to dominate among all social media sites.
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