Another fairly slow week in the world of social media. But the scathing CNBC piece about Facebook’s ‘cult-like’ workplace is definitely worth calling out. The bad press for Facebook just keeps on coming. Also, Twitter announced a couple new tools for publishers — one focused on events and another on improving analytics. A new ‘ice breaker’ feature may also be rolling out to all users soon.
Be sure to check out the learn section for tips on increasing social media engagement and a fun idea for improving engagement in Facebook ads.
Social Media News:
- Inside Facebook’s ‘Cult-Like’ Workplace, Where Dissent Is Discouraged and Employees Pretend to Be Happy All the Time (CNBC). At a company-wide town hall in early October, numerous Facebook employees got in line to speak about their experiences with sexual harassment.
- Twitter Gives Events a Boost with New Publisher Tools (TechCrunch). At CES, Twitter announced a new analytics dashboard and a separate dashboard for tracking information around both real-time and upcoming events. I’ve got my fingers crossed for a major improvement with Twitter Analytics, which has been lacking since inception.
- Politicians Cannot Block Social Media Foes: U.S. Appeals Court (Reuters). A federal appeals court has ruled that a Virginia politician violated the Constitution by temporarily blocking a critic from her Facebook page.
- Twitter Will Begin Testing ‘Ice Breakers’ to Spark Healthy Conversation (The Next Web). I’m not sure how this will spark ‘healthy conversations,’ but the new features include a way to display when a user is online, canned messages, and a new take on threaded replies.
- How to Increase Social Media Engagement: A Guide for Marketers (Hootsuite). This blog post has six ways to increase engagement, plus a simple definition of social media engagement, a few engagement tools, and how to measure engagement.
- How to Use Quizzes in Facebook Lead Ads (Social Media Examiner). Seems like a neat way to create an engaging Facebook ad.
Chart of the Week:
Global Facebook Reach & Engagement (Smart Insights).