With voters heading to the polls this week this infographic is rather timely. I am lucky enough to not have to suffer through too many political ads because I don’t have a TV. However, social media is part of my job and my life in general so it’s impossible to escape political posts in my Facebook news feed or in my Twitter stream. Indeed, I follow Barack Obama on both Facebook and Twitter and hardly a day goes by where I miss out on a piece of propaganda turned out from his crack digital team. I’ll admit I didn’t watch a single second of the recent presidential debates, but I basically got the gist from all the memes and post-debate online chatter.
Take a look at the infographic below to see how social media has impacted this election so far. First, a few stats that jump out at me. For one, 9 out of 10 Senators and Representatives now have a Twitter account. Of course, these accounts are mostly being run by the campaign team or other staffers, but I think this still helps to emphasize the importance of social media in the overall strategy of politicians. Other stats that really jump out at me are based on the sheer volume of Tweets this year’s election has sparked. Barack Obama inspired over 52,000 tweets per second during the 2012 DNC–4 million tweets during his 39 minute speech. The first presidential debate even saw a quarter million mentions for “Big Bird.”
After you skim through the stats below, think about how social media has played a role in shaping your opinions. Would you be voting differently without social media?
Klout has changed its scoring algorithm and your score dropped. Now what?
Today I went to check my Klout score–knowing the day before was one of my most active days on Twitter ever–only to discover my score had dropped by about 16 points. Odd. At first I thought I had misread the number. Not the case. I noticed my score for the past 30 days was lower across the board. My new Klout graph indicates my score has been steadily dropping during the past 30 days, which is in contrast to what it has been indicating (steadily increasing). I then found Klout’s blog “A More Accurate, Transparent Klout Score.” They’ve changed their algorithm–drastically hurting my score that I worked so hard to increase.
Not really a big deal since I never really bought into the system in the first place. I did, however, view it as a way to gauge how effective my tweets are. For the past couple months I have been scouring the internet for the best blog posts and articles relating to public relations, social media and marketing. Everyday, I search for the best and most relevant articles I can to share with my followers. I not only do this to hopefully get a few retweets and maybe open up some discussion on the topics, but I also do this for my own benefit to learn more about the PR and marketing industries and stay up-to-date on current trends.
In case you have made it this far in my post and have no idea what Klout is, it’s really pretty simple. Klout is meant to be a way to measure once’s influence across an array of social media sites–namely Twitter. Klout touts itself as being “the standard for influence.” From here, I think this blog post on compete.com sums it up best:
Klout scores range between 1-100 – 1 being a sign that you may have gone to Facebook, Twitter, or LinkedIn once in your life and 100 meaning that there is some godly aura floating around you, your name is probably Justin Bieber, and that people literally eat up every word you say for breakfast, lunch, and dinner (See: Justin Bieber Cereal). Most celebrities have Klout scores of 70+, with Justin Bieber at 100 and Lady Gaga at 93. Companies partnering with Klout.com are already giving away “Perks” to a certain number of influencers depending on their Klout number and which topics they are influential about.
It may seem completely ridiculous that Justin Bieber has a score of 100 and the President of the United State has a measly score of 88, but that’s how Klout sees it. How Klout has actually become the standard for measuring the online influence for individuals and brands alike is beyond me. I would imagine they were able to secure major investors, do some killer PR and get the right “perks” out to make their mysterious algorithm seem credible.
I think I will just let Klout be and look for other means of measuring personal success in the social media realm. I will continue finding relevant articles and creating my own content my connections will appreciate. After all, I’m really only on Twitter for two reasons: 1. to learn and 2. to build my social network and meet people with similar interests.