Social Media Rundown: More Facebook Data Issues; Shoddy Twitter Verification Process; Pinterest IPO

This week’s Rundown includes a fresh round of Facebook data breaches, a healthy IPO for Pinterest, and more social media news. Plus, learn how to combat social media algorithms and take a look at the future of social media with Mark Schaefer.

Social Media News

  • Facebook Says It Uploaded Email Contacts of up to 1.5 Million Users (Reuters). Yet another privacy breach from Facebook: The company harvested the email contacts of new users without their knowledge or consent when they opened their accounts. The company said it is now deleting the data. Meanwhile, it’s Instagram product experienced a data breach of its own when millions of Instagram users’ passwords were exposed to staff.
  • Twitter Secretly Verified Jack Dorsey’s Mom and Thousands of Others Despite ‘Pause’ (Mashable). “Celebrities, and others with backchannel connections to the company, are able to become verified as Twitter ignores everyday users and those without insider access.” And now I know why Twitter keeps rejecting my verification requests.
  • A New Twitter Account Is Outing Shoddy Reporting in Science Stories (Quartz). Here’s a new account you might want to follow: @justsaysinmice tweets about stories that rely on a study of mice to make claims about human health.
  • Pinterest Shares Jump 25 Percent on First Day of Trading (The New York Times). Pinterest stock began trading at $23.75, putting the company’s value above its last private valuation of $12 billion. Pinterest is about interacting with celebrities or broadcasting one’s life. Instead it is meant to be more personal. Its 250 million monthly active users use the site to plan important aspects of their lives, including home projects, weddings and meals.
  • 15 Months of Fresh Hell Inside Facebook (Wired). Here’s your weekend long read: “The confusing rollout of meaningful social interactions—marked by internal dissent, blistering external criticism, genuine efforts at reform, and foolish mistakes—set the stage for Facebook’s 2018.”

Learn

  • How to Make Your Website and Social-Media Presence Bulletproof Against Algorithm Changes (Inc). This article includes four ways to keep your web traffic up and three ideas to consider when building out your social media content strategy.
  • Social Media Shakeout: Why the Future of Social Media Is Hazy (businessesgrow.com). Mark Schaefer gives a brief rundown of what’s next in the world of social media — from AI and 5G to regulation and consolidation.

Chart of the Week

The Six Most Popular Digital Marketing Channels with Small Businesses (MarketingProfs). Nearly three-quarters (73%) of respondents say their business engages in social media marketing; the same proportion also use a website to market their firm.

Top 6 digital marketing channels for small businesses.
Social media and the company website are neck and neck as the most important digital marketing channels for small businesses.

Social Media Rundown: Facebook Bug Unblocks Messenger Users; Whatsapp Combats Fake News; Ads Transparency

Another typical week in social media news: Facebook admits to another privacy breach, Whatsapp combats fake news, and Twitter and Facebook work on ad transparency.

fake-news-stephen-cobert

Social Media News:

  • Twitter Launches Its Ads Transparency Center, Where You Can See Ads Bought by Any Account (TechCrunch). The company says you’ll be able to search for any Twitter handle and bring up all the ad campaigns from that account that have run for the past seven days. Meanwhile, Facebook says its users will soon see a new button called “info and ads” at the top of a Page belonging to a business, nonprofit, or other organization.
  • Whatsapp Will Pay Researchers to Study Its Fake News Epidemic (Mashable). The company is offering researchers as much as $50,000 in exchange for studying the spread of fake news on WhatsApp. The announcement comes after the Indian government criticized the messaging service for its role in spreading false information tied to a series of deadly instances of mob violence in the country.
  • A Bug Unblocked More Than 800,000 Facebook and Messenger Users (Fast Company). The bug meant that users could message people who had blocked them and see posts which had previously been hidden from view. Read more on the Facebook blog.

Learn:

  • How Vogue Diversified Away from Facebook (Digiday). In May, search traffic to Vogue was up 73 percent year over year. Newsletter traffic grew 32 percent, and Instagram traffic increased 139 percent. Facebook unique visits were down 30 percent on the same basis. “That diversification is the result of a long-term push to grow search traffic overall as Facebook has steadily cut back the amount of referral traffic it sends publishers.”
  • How to Combine Social Media and Email Marketing as the Perfect Lead-Generation Machine (ShortStack). This article has a full break down to using social media and email marketing in sync to build a lead-generation campaign.

What else happened this week in social media news?