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Tag Archives: gif

Social Media Rundown: U.K. Pub Chain Deletes All its Accounts; 5 Tips for Running Facebook Ads

Besides even more shady news coming from Facebookland, it’s been a relatively slow week in the world of social media. While the #DeleteFacebook trend gains steam in the U.K., even a chain of pubs gets in on the action — deleting all its social media profiles (story below).

For this week’s learnings, be sure to check out the tips on running Facebook ads and the handy guide on how to make GIFs (because everyone loves a good GIF).

Animated GIF of The Breakfast Club's Anthony Michael Hall being cool.

Even The Breakfast Club’s Anthony Michael Hall is cool with GIFs.

Social Media News:

  • GOP accuses Facebook of censorship but conservative media flourishes online (NBC News). “There are more than three times as many conservative publishers than liberal publishers on Facebook, and they receive more than 2.5 times the engagement on the social media platform than those who push opposing viewpoints.” Also, the recent string of Facebook scandals doesn’t seem to be hurting the company’s bottom line.
  • Fed up with social media, major U.K. pub chain deletes all of its accounts (Digital Trends). Interesting move. As a social media pro, it would definitely be against my recommendation, but perhaps it’s best for this particular company. It cited concerns over the misuse of personal data and the “addictive nature of social media.”
  • Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement (Social Media Today). Called ‘Premieres’, the new feature would give approved publishers the opportunity to broadcast pre-recorded content through what’s essentially Facebook Live. Thus, allowing viewers to interact with each other in real time.
  • Barack Obama And Jordan Peele Urge You Not To Believe Your Own Eyes (Fast Company). This is sort of on the fringe of social media news, but it’s important to keep up with this emerging trend. Though this article didn’t mention it, digital voice manipulation is also on the rise, which would make the development of 100% fake, yet realistic videos all the more possible. As The Atlantic reports, we’re not so far from the collapse of reality.

Learn:

  • 5 Advanced Tips for Running Ads on Facebook (Sprout Social). Whether you’re looking to start running ads on Facebook or you want to learn a few tips, this is a good look at the basics you need to know. From refining your target audience to running split tests, this is an awesome guide to running Facebook ads.
  • How to Make a GIF: The Complete Guide (Hootsuite Blog). If you’re like me and think animated GIFs are the greatest thing on the internet, then this is for you. Creating a GIF really isn’t that hard so long as you know which tools to use. This is the guide with said tools.

Did I leave out some important news? This week’s edition was heavy on Facebook. Surely I missed something important from LinkedIn or Twitter?

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How to: Use an Event Hashtag Before, During and After an Event

Schmidt says

If used effectively, a hashtag can bring added excitement leading up to and during your event.

By now we should all be familiar with hashtags and how they can be either annoying or helpful depending on how they’re used. At their core, hashtags are meant to categorize online content, emphasize keywords or phrases and aid in connecting with others through common interests. Once exclusive to Twitter, hashtags are now widely used across most online social networks. When used sparingly and appropriately, hashtags can enhance communication. But when used out of context or without creative thought, they become distracting. Using hashtags in verbal communication can make you the butt of a joke. And nobody wants to be the butt of a joke.

One effective use of hashtags is for events. If you’ve attended a networking event or large conference in the past few years, you’ve probably noticed or even used an event-specific hashtag. When used at events, hashtags can be a great way for attendees to actively participate, allow for social networking and make it easy for people to find event highlights with just a quick Twitter search. Event hashtags can even allow for people to follow the event virtually if they’re unable to attend in person.

Unfortunately, many events do a poor job of execution when it comes to maximizing event hashtag usage. The list below should give you some good ideas to effectively promote the event hashtag in the days and months leading up to the event, increase hashtag usage during the event and in using the hashtag to recap the event.

When looking through this list, keep in mind that these are merely ways to get the most out of an event hashtag. Remember that the event hashtag also needs to be unique, short, descriptive and memorable. Check out this article in AdWeek for more on how to choose and effective hashtag.

Hashtag promotion leading up to event:

  • Include event hashtag on any main graphics produced for the event
  • Make sure to include the hashtag on all communications leading up to event
    • Save the date email/mailer
    • Newsletters
    • Registration email
    • Reminder emails
    • PDF flyer
    • Tweets leading up to and during event
  • Include on website(s)
    • Main event landing page
    • Registration page
    • Confirmation page/event ticket
    • Website homepage banner
    • News section
    • Blog post promoting event and what to expect
  • Include the hashtag on event printed materials
    • All signage (posters, large print banners or tabletop items)
    • Name tags and lanyards (also include company Twitter handle and attendee’s Twitter handle or leave space to fill in)
    • Table cards
    • Agenda print outs
    • Presentation decks
    • Event specific SWAG (lanyards, T-shirts, pens, note pads, etc.)
    • Place on food items (on coffee cups, printed on napkins, written on desserts, stickers on chip bags, etc.)

Encourage using the hashtag during event:

  • Have speakers mention the hashtag prior to their presentation or during their introduction by the emcee
  • Encourage audience participation by giving out prizes (signed book from one of the speakers, free registration to next year’s event, gift cards, etc.)
  • Project the branded hashtag at a main area where attendees will convene or just off stage from presenters
  • Have someone live-tweet the event from event Twitter handle
    • Monitor the hashtag and favorite/retweet the best ones
    • Have pre-planned tweets ready to go out during the event
    • Share photos/videos during the event
  • Project event hashtag conversation on a wall or monitor using a tool like HootSuite’s HootFeed (more services here)

Post-event hashtag use:

  • Thank attendees and everyone who participated
  • Share notes or speaker presentation decks
  • Post a recap video (embed on event page, post to YouTube, share on other sites)
  • Share photos from the event (make a Flickr slideshow)
  • Share a Storify event recap focusing on the best tweets and moments shared

Do you have ideas on how to get the most out of an event hashtag? Let me know in the comments below or tweet me: @eric_wheeler.

Schmidt gif via metro.co.uk.


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