Who Uses Bing?

Google is clearly the winner.
Google is clearly the winner.

Consider this my first rant. I know, I know … it’s been nearly two weeks since my previous post and I should have something more interesting to discuss and, believe me, I do. However, “Who Uses Bing” is the first topic listed on my blog ideas I have saved in my iPhone notes. This topic actually came to me when I watched my professor go to Bing and type in “Google” before actually doing his search. Let me know in the comments section below if you have ever done this.

Bing is terrible. That may be a bit harsh, it’s not like I know anything about search algorithms, but seriously, Google is just a lot better. It was only a couple years ago when Microsoft formally launched its new search engine site and changed the name from the boring “MSN Search” (Live Search and Windows Live Search–also terribly boring names–were also used) to simply “Bing.” I remember watching some of the fabulous network news anchors poking fun of the name and trying to predict if people would start saying “Just Bing it!” as we all do with Google. Pretty sure I have never heard anyone use Bing as a verb and I don’t think I ever will. Well, there is the clever tagline “Bing and decide” used in it’s advertisements, but come on.

Okay, this is more of a rant than I wanted it to be, so let’s just head over to bing.com and see if the search engine can explain to me why Google is better. After reaching bing.com (which I typed in on my awesome Google Chrome Web browser), I proceeded to type in “why Google is better than Bing” and the auto-complete finished after typing in “why Goo,” nice. At least they’re playing fair and not trying to block certain search terms. Anyway, I came up with this nice article in the number two spot (the first site was an article from 2009 stating that Bing is a competitor, but it is not a “Google Killer”), which contained the 10 reasons why Google is still better than Bing.

There’s no reason to try and list my top 10 reasons; I think the above mentioned article speaks for itself. However, I say Google is king of search because of a few key reasons. First off, Google was founded as a search engine company and has always kept the focus on speed and finding the most relevant, pertinent information regarding the user’s search term. Secondly, Google really optimizes the user Web experience through additional tools such Google Docs, Google Calendar, Gmail and much, much more. Finally, Google has done an outstanding job of integrating its search function into mobile platforms. Google Goggles, voice search and the entire iPhone app is a great addition to the mobile experience.

I think I’ll finish there before I get into a rant on why I think even Yahoo! is better than Bing. Somehow Bing has managed to overtake Yahoo! as the world’s number two search engine, so I guess I’ll congratulate them on that.