Social Media Rundown: Facebook’s Data Dilemma; the Rise of Instagram Stories; A Twitter Edit Button?

FRONTLINE: The Facebook Dilemma
Watch the two-part series “The Facebook Dilemma” on PBS.

The New York Times published a rather scathing look inside the ongoing crisis at Facebook driven by privacy issues and the spread of disinformation. Although I haven’t read the full piece yet (it is quite long), it’s clear it takes particular aim at CEO Mark Zuckerberg and COO Sheryl Sandberg for their negligence in allowing the company to get into this mess in the first place. If you find the NYT story of interesting, be sure to also watch the two-part documentary from PBS’s Frontline “The Facebook Dilemma.”

Instagram Stories have not only grown at an incredible pace (see chart below), it has also shown success in other ways, like the million-dollar business of designing people’s Stories. Some surprising news came from Twitter CEO Jack Dorsey regarding a possible edit button for tweets. What might such an edit button look like? How many times could you edit a tweet? And for how long after it’s sent? That’s what the folks at Twitter need to figure out as they decide whether or not to roll out such a feature.

Finally, don’t forget to check out the Learn section for tips on building thought leadership and how to maximize your videos shared on social media.

Social Media News:

  • Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis (The New York Times). This is a long read that I’m planning to take on this weekend, but the key point is that both CEO Mark Zuckerberg and COO Sheryl Sandberg bear direct responsibility for the company’s woes: “Bent on growth, the pair ignored warning signs and then sought to conceal them from public view. At critical moments over the last three years, they were distracted by personal projects, and passed off security and policy decisions to subordinates, according to current and former executives.” On Sandberg: “While Mr. Zuckerberg has conducted a public apology tour in the last year, Ms. Sandberg has overseen an aggressive lobbying campaign to combat Facebook’s critics, shift public anger toward rival companies and ward off damaging regulation.” So, Facebook is not exactly showing expertise in crisis communication. If you do read the full piece, be sure to also read Facebook’s response.
  • Facebook and “The Data Dilemma” (PBS Frontline). Speaking of Facebook, this is a nice video overview of what Facebook knows about you, and how it knows it – from the use of “shadow profiles,” to the main ways Facebook tracks you on the web, even when you’re not on Facebook. This is a companion video to the much longer two-part investigation of Facebook’s privacy controversy that you should definitely watch. It’s also on YouTube.
  • Designing People’s Instagram Stories Is Now a Million-Dollar Business (Fast Company). With 11 million users, at a rate of 100,000 app downloads per day, Unfold, the Instagram story template app, is set to bring in $2.6 million in revenue for 2018.
  • Dorsey Says Twitter Is Thinking About an Edit Button to Fix Typos in Tweets (The Next Web). Twitter CEO Jack Dorsey said the company has to carefully consider use cases for the edit button before making it a reality – and it could potentially be tooled to help fix typos. In my opinion, this would be the biggest change in the company’s history; even bigger than increasing the character count to 280.
  • LinkedIn Expects Media Biz to Bring in $2 Billion in 2018 (Axios). LinkedIn’s increased ad revenue can be attributed to higher user engagement on the site, driven by recent changes to pages and the LinkedIn news feed.

Learn:

  • How to Use Social Media to Build Thought Leadership (Social Media Today). From sharing quality content and knowing your audience to providing original research and building a professional profile, this is a nice listicle of how to position yourself or your brand as a thought leader.
  • How to Maximize the Exposure of Your Videos: A Strategic Plan (Social Media Examiner). This blog post has a list of five ways to post, promote, and distribute videos more effectively.

Chart of the Week:

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (Buffer). 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing). Click the image for more stats and strategic insight into Instagram Stories.

Growth of the Stories Format from 2014-2018.
As Snapchat’s growth has been nearly stagnant for the past three years, Instagram, Facebook, and WhatsApp have seen explosive growth.

What are the top social media news stories and learnings that I missed this week?

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Social Media Rundown: Facebook Messenger Update; New ‘Thumb Stopping’ Facebook Feature; Political Ad Spend; New LinkedIn Algorithm

Screen shots of Facebook Messenger 4.
Facebook Messenger 4 promises a simpler design.

If you’re a heavy Facebook Messenger user, you know how cluttered the app has become. Messenger 4 promises a simpler layout with fewer tabs and an overall cleaner interface. Also in the world of Facebook, the ‘thumb stopping’ 3D photos feature is slowly being rolled out, and the company has revealed its biggest political ad spenders on its platform.

Lastly, be sure to learn about the new LinkedIn algorithm, how to get the most of LinkedIn hashtags, and how to make the most of quotes in Instagram.

Social Media News:

  • Facebook Is Finally Decluttering Messenger (Engadget). Facebook is making things simpler with Messenger, going from nine tabs to three. There’s the Chats tab (conversations), the People tab (who’s online), and the Discover tab (discover businesses). The latter will give you access to the platform’s Instant Games feature as well.
  • ‘Inherently Thumb Stopping’: Engagement-Thirsty Marketers Try out Facebook 3D Photos (DigiDay). I’ve seen these in my feed and they definitely catch your eye and almost force you to engage with the content. “Long-form video has been declining as attention span [in News Feed declines]. 3D photos are the logical next step as a format that grabs your attention.” I’m looking forward to this feature being rolled out to everyone soon.
  • Facebook Reveals Its Biggest Political Ad Spenders (AdAge). Some major ad dollars — $256 million on 1.7 million ads — being spent by politicians on Facebook. Beto O’Rourke is the top spender at $5.3 million on 6,000 ads. Donald Trump is not far behind with $4.8 million spent since May, buying more than 100,000 ads.
  • LinkedIn Adds a New Algorithm to Generate More Engagement from the Users (Digital Information World). The social network recently updated its algorithm in order to generate more engagement on the user’s posts. Learn more about these changes on the HubSpot blog.

Learn:

  • The Complete Guide to Using LinkedIn Hashtags (Hootsuite Blog). Hashtags are new to LinkedIn, and the company seems to be going all in with the new feature. Adding hashtags to updates and articles gives them a higher chance of being discovered by users who follow or search for the hashtag you’ve used. But how hashtags are used on LinkedIn are a bit different than on other social media platforms. This article has some helpful tips and tricks to make the most of the new feature.
  • How to Create and Use Instagram Quotes in Your Strategy (Later blog). This article has some good ways to use quotes in Instagram to increase engagement. These can mostly be applied to other social media platforms as well. The article also has a couple handy apps for creating quote images such as canva and AdobeSpark.

Chart of the Week:

Around two-thirds (68%) of U.S. adults use Facebook. With the exception of YouTube, no other major social media platform comes close to Facebook in terms of usage. Around a third of U.S. adults (35%) say they use Instagram.

Majority of Americans now use Facebook and YouTube.
Facebook continues to dominate among all social media sites.

Social Media Rundown: Instagram Hits 1 Billion Users, Lunches IGTV; Facebook Subscription Groups; LinkedIn Kudos

The new IGTV from Instagram in use.
Brands and individual creators jumped right into IGTV.

Big news coming from Instagramland: Not only has the photo-sharing platform surpassed 1 billion monthly active users, but it also just announced IGTV. Despite the unspectacular name, IGTV puts Instagram in direct competition with YouTube and further establishes the mobile platform as the ultimate social media platform for creatives.

Looking beyond the major Instagram news, Facebook ponders ‘subscription groups’ and rolls out an initiative to combat the opioid crisis. Meanwhile, LinkedIn is rolling out a new ‘kudos’ feature.

Be sure to check out the Learn section for social media success tips from National Geographic and all you could possibly want to know about IGTV.

Social Media News:

  • With IGTV, Instagram Takes Aim at YouTube (Wired). On IGTV, long-form vertical videos can go as long as 10 minutes (in-feed videos are still limited to one minute). Some creators with large audiences can post up to 60 minutes of video — National Geographic, for example, used its first episode of “One Strange Rock” for its first video on IGTV, all 47 minutes of it. IGTV videos are all prerecorded, but live video could come later. By the way, the app now has more than 1 billion monthly active users. Read all about IGTV and its user growth in the official announcement on the Instagram info center.
  • Facebook Tests ‘Subscription Groups’ That Charge for Exclusive Content (TechCrunch). I don’t know about you, but I can’t imagine ever paying to access a special Facebook sub-group — especially $30 bucks a month. But Facebook has apparently already started to letting Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts.
  • Facebook to Redirect Users Searching for Opioids to Federal Crisis Help Line (STAT). Facebook users attempting to purchase opioids or seeking out addiction treatment will be instead redirected to info about a federal crisis help line.
  • LinkedIn Adds new ‘Kudos’ Feature to Acknowledge the Contributions of Connections (Social Media Today). Despite the negativity from the article’s author, this seems like a nice new feature for giving public praise to a colleague. LinkedIn Kudos is rolling out now globally in the LinkedIn iOS app, and coming soon to Android and desktop.

Learn:

  • The 4 Lessons Any Brand Can Learn from Nat Geo’s Social Media Success (Hootsuite). As it turns out, National Geographic is the largest non-celebrity brand on Instagram so they’re clearly doing something right. National Geographic’s social strategy is based on four core guiding principles: Stay true to your brand, go immediate (or live), harness the power of “wow,” and embrace new technology.
  • IGTV: The Ultimate Guide to Instagram’s New Video Platform (Later). This article from Later (the company that provides NEJM’s Instagram landing page) has the main points you need to know about IGTV. If you need to go deeper and enjoy a tidy list, Hootsuite has a nice roundup of the technical aspects and more.

What do you think of IGTV? Seen any good ‘shows’ yet?

Social Media Rundown: Lots of Facebook Headlines; Instagram Algorithm, Explained; Building Social Proof

Another week of news regarding Facebook privacy concerns and other negative headlines for the battered social media giant. It’s OK though, I’m sure we’ll all keep using the social networking site like nothing’s wrong.

Mark Zuckerberg takes a sip of water before Congressional questioning.

Also, be sure to check out the learn section to see how the new Instagram algorithm works, ways to build social proof, and how to make sure your social media marketing is in line with Facebook’s priority of making sure time spent on Facebook is time well spent.

Social Media News:

  • Facebook Says It Accidentally Let Anybody Read Private Posts From 14 Million Users (Business Insider). Facebook discovered a “software bug” that caused millions of status updates that were intended to be posted privately among friends to be public. The bug affected 14 million users, between May 18-27. Affected users will be notified and asked to review their posts from that period.
  • Facebook Will Remove the Trending Topics Section Next Week (The Verge). After a couple years of controversy due to Facebook editors curating the headlines, the company has decided to ditch the trending section. Other ways to deliver news, including breaking news labels and a section that collects local stories, are currently being tested.
  • A New Privacy Problem Could Deepen Facebook’s Legal Trouble (Wired). A New York Times article revealed that Facebook had deals with phone manufacturers that gave them access to personal data about users and their friends in order to re-create a mobile version of Facebook on their devices. Information included relationship status, religion, political leaning, events they planned to attend, and whether the user was online. Facebook disagrees with The New York Times.

Learn:

  • The New Instagram Algorithm Has Arrived – Here’s How it Works (Later). This could also go in the news section; Instagram recently invited a group of reporters to explain how the feed algorithm works (TechCrunch among that group). The short version is that the algorithm focuses on three core areas: interest, timeliness, and relationship. Secondary factors include frequency, following, and usage. If you’re an IG user, you probably won’t see any posts from several weeks in the past anymore.
  • Why You Should Be Using Your Content to Build Social Proof (Convince & Convert). In this blog post, the author outlines three ways to build social proof: release content consistently, create incentives for people to share, and measure success.
  • How Facebook Marketing is Changing (And How to Be Prepared) (Buffer App Blog). Rather than prioritizing content that might grab a user’s attention, but drive little interaction, Facebook favors the content that sparks conversations and brings people closer together. This helpful chart sums up what Facebook is prioritizing:
Signals that affect Facebook News Feed rankings.
Facebook wants more ‘meaningful interactions,’ as this chart outlines. Image: Buffer.

Social Media Rundown: Teens Flee Facebook; Twitter Bans Teens; Use Instagram Stories Like a Teen

Not a whole lot of major social media news this week, but it’s definitely worth pointing out the recent Pew Research survey that shows just how quickly teens are fleeing Facebook for other social media platforms. I wonder, as these teens get older will they start using Facebook more frequently?

YouTube, Instagram and Snapchat are the most popular online platforms among teens.
Facebook is losing the teen audience at a quicker than thought pace.

Also, Snap’s CEO Evan Spiegel defends his platform and Twitter has started completely banning some of its youngest users.

This week’s learn section has some cool tips on using GIFs in Instagram Stories and how to be a real social media marketer using the power of Google Analytics. Read on to learn with me.

Social Media News:

  • Teens are Breaking Up with Facebook Faster Than We Thought, Says Study (Mashable). YouTube, Instagram, and Snapchat are now more popular among younger users than Facebook.
  • Snap Is No Facebook, and Spiegel Insists He Wants It That Way (Wired). Facebook’s Instagram is projected to surpass one billion users this year, while Snapchat has 191 million daily users. Its stock price is half what it was in February, when it redesigned the app. Further, Facebook seems to just wait for new Snapchat features to roll out and then copy them.
  • Why Twitter Started Banning Some of Its Youngest Users (Gizmodo). The minimum age to use Twitter is 13, though it doesn’t require users enter a birth date when signing up. If a user later enters a birthday indicating they were under 13 when they began tweeting, it presents a problem.

Learn:

  • 7 Creative Ways to Use GIFs on Instagram Stories (Later). Read this one if you’re on Instagram and want to use Stories like a pro (and impress all your teenage followers). In all seriousness, I’m on Instagram everyday (both personally and professionally) and I learned a few things from this helpful article. Did you know you can pin GIFs to appear at a certain point in a video? Or that you can actually create your own branded GIFs?
  • How to Use Google Analytics for Social Media: A Beginner’s Guide (Sprout Social). This article gets into the nitty gritty of how to use Google Analytics to create, optimize, and improve your social media marketing strategies.

Lastly, a little GDPR humor:

Tweet about GDPR.
A nice jab at all the companies sending emails regarding their updated privacy policies in light of GDPR.

Social Media Rundown: Cleanup on Facebook & Twitter; Klout Dies; the Ideal Post Length

Let’s all take a moment of silence to remember Klout… OK, that’s enough. Well not quite; it’s worth noting I’ve written about Klout a couple times in the past.

The Rock rolls his eyes at the death of Klout.
Did The Rock ever care about Klout? I think not.

In this week’s edition of the Social Media Rundown, Facebook and Twitter take further action to remove bad actors from their platforms and improve the user experience.

Lastly, be sure to check out the learning section for a handy tool on creating the ideal post lengths across a number of social networking sites. Also, have you felt like a victim of an Instagram ‘shadowbad?’ Relax, it’s not what you think.

Social Media News:

  • Facebook Says It Deleted 865 Million Posts, Mostly Spam (The New York Times). The cleanup came in the first quarter of this year, the vast majority of which were spam, with a minority of posts related to nudity, graphic violence, hate speech and terrorism. Meanwhile, Facebook has already investigated thousands of potential apps that may have leaked data. 200 have been suspended.
  • Twitter is Going to Limit the Visibility of Tweets from People Behaving Badly (BuzzFeed News). The changes apparently led to an 8% drop in abuse reports on conversations and a 4% drop in abuse reports in search. But do we really want Twitter searches and replies further filtered?
  • Klout, the $200 Million Website that Measured How Important You are on Social Media with One Number, is Shutting Down (Business Insider). This news is hardly important, but for a short time, Klout was a big deal and many brands used Klout scores of individuals to determine how influential people were. Hootsuite even displayed Klout scores on profiles within its platform for a while. I think Justin Bieber’s Klout score was always the highest at 100 or so (apparently making him more influential than Barack Obama and any other world leader) while mine usually sat around 55, I think.

Learn:

  • Know Your Limit: The Ideal Length of Every Social Media Post (Sprout Social). This post outlines not only the ideal post length for the major social networking sites, it also has a handy character counter tool you can use for help in crafting your posts.
  • Instagram Shadowban? What Marketers Need to Know (Social Media Examiner). Wait. What’s a shadowban? Don’t worry about it, because it’s not really a thing. This article can basically be summed up as such: Don’t be a spammer. But there’s plenty of Instagram algorithmic insight to read the full thing and get a better understanding of how to be successful on Instagram.

 

Social Media Rundown: Twitter to Add Encrypted DMs & GIFs in Quote RTs; Tips on Growing Your Instagram Following

A bit of a slow week in social media news, but there are some new features being rolled out from both Facebook and Twitter that’s worth noting. I’m particularly excited about being able to send GIFs in quote tweets soon.

Jonah Hill Excited GIF
Are you excited about GIFs in quote retweets?

Oh, and those big changes coming to Facebook News Feed? Yeah, not much has changed.

Lastly, be sure to check the learning section for tips on growing your Instagram account and what GDPR is all about.

Social Media News:

  • Twitter Tests Two New Interactive Options, Including Encrypted DMs (Social Media Today). Not sure I’d ever need encrypted direct messages, but you never know. Being a GIF fanatic, I’m more excited at the second feature: the ability to add GIFs to quote retweets. I’ve wanted to do this many times.
  • Twitter Urges its Users to Change Their Passwords due to a Bug (Digital Trends). If you’ve used Twitter in the past week or so, you were likely greeted with a message about a bug in which the passwords of all of its 320 million users were exposed as plain text. Some of you have changed your password already; that was probably a good idea.
  • Despite Facebook News Feed Algorithm Changes, Fake News Still Thrives (Mashable). Did you notice that big change in the Facebook News Feed algorithm? Neither did I. “Despite what was categorized by the company as sweeping updates, the state of the News Feed remains just as rotten as always: Fake news still thrives, and that old Facebook favorite Fox News is king once again.”

Learn:

  • How to Get Your First 1000 Followers for Instagram (Later). The “CHECT” system is a nice cheat sheet on things to consider with each in-feed Instagram post. CHECT = Content, Hashtags, Engaging, Captions, Tagging.
  • What the GDPR Means to Social Media Marketers (Buffer Blog). This helpful breakdown of the new GDPR outlines how the new data privacy regulations should be beneficial to both businesses and consumers.

What did I miss this week?

Social Media Rundown: Facebook to Launch Dating Service; LinkedIn Turns 15; Make Better Cover Photos

Facebook CEO Mark Zuckerberg announces Facebook dating service.
Facebook announced its new dating service at its F8 conference. Photo via Mashable.

Despite the privacy concerns hanging over Facebook, the social networking company has announced its plan to launch a new dating service. But it won’t just be a hook-up site. No, no, this will be all about finding serious relationships. Meanwhile, its Instagram product just keeps getting better and is definitely drawing folks away from Snapchat (see below). And happy birthday, LinkedIn!

Don’t forget to check out the learn section for tips on creating a Facebook cover photo and how you can use lookalike audiences to better target your Facebook ads.

Social Media News:

  • Facebook to launch dating service as Zuckerberg takes aim at Tinder (The Telegraph). It was only a matter of time; Facebook has come full circle. You’ll soon be able to create a dating profile that is separate from your Facebook profile with potential matches recommended based on dating preferences, common interests, and mutual friends. The idea is already being ripped for catering to the older demographic.
  • Instagram debuts video chat, opens Stories up to developers (Mashable). Instagram seems to just keep rolling out more and more exciting features and beating Snapchat in its own game. Users will soon be able to share content from third-party apps directly to Stories. Plus, video chat, augmented-reality camera effects, and a redesigned Explore tab are all rolling out soon.
  • LinkedIn Turns 15 (LinkedIn Blog). Happy birthday, LinkedIn! View a ‘then and now’ infographic to see what’s changed in the past 15 years.

Learn:

  • How to Create Great Facebook Cover Photos: Sizes, Styles, Examples (Hootsuite Blog). The cover photo (or video) is the first thing people see when visiting a Facebook Page so it’s important to not only have an on-brand image, but to also change it up from time-to-time. This post gives you everything you need to know to create a new cover photo and some examples to get your creative juices flowing.
  • 3 Overlooked Facebook Lookalike Audiences That Will Improve Your Ad Results (Social Media Examiner). This post takes a thorough look at targeting people who spend time on your website, who spend money on your site, and people who’ve watched 75% of a video.

What big news did I miss this week? Please let me know.

 

My Top 5 Super Bowl Ads of 2013

It’s time for a breakdown of my top five spots from advertising’s biggest day. This was certainly a good year for Super Bowl advertising and an even bigger year for social media during the big game. Last year I ended up picking five funny spots and this year I have a more balanced list (as balanced as a top five list can get). Brands mostly went for heart-warming over hysterical this year and many of the comedic spots were really not that funny in my opinion or they were produced a little too over-the-top.

Social media played a role in this year’s brand bowl more so than ever before. If you’re a marketer reading this, I’m sure you’re well aware of the brilliant and timely posts delivered by the Oreo social media team. When the lights went out at the Superdome, Oreo pushed out the below image on Facebook and Twitter in a matter of minutes:

This was an image with real staying power. It picked up another thousand plus retweets the day after the big game, the Facebook post got over 20,000 ‘likes’ and close to 7,000 shares and the quick and witty post picked up tons of free press. Oreo is certainly on top of its game and made sure its ‘Cream Or Cookie’ Super Bowl spot was fully supported with social media build up and timely posts sent out before, during and even after the game. Social media activity like this can only be achieved with a command center and all hands on deck. The social media activity during the Super Bowl this year was certainly impressive, but it’s time to break down my favorite ads.

#5. Samsung Mobile USA – The Next Big Thing

I’m not usually one to fall for celebrity endorsements, but these two are hilarious. Not sure how much the ad will help in its epic battle for marketshare over Apple, but it can’t hurt.

#4. Viva Young – Taco Bell Game Day Commercial

This commercial is great. I can only wish I will be this cool when I’m sitting around in a retirement home a few decades from now. Only thing bad about it is now I have that Fun. song stuck in my head, which I spent most of 2012 trying to get rid of. At least it was in Spanish.

#3. OREO – Whisper Fight

A whisper fight in a library? Brilliant. Though I’m a little surprised it hadn’t been done before. Again, Oreo absolutely stole the show from a branding and marketing standpoint. They even took this moment to launch an Instagram account. Before the Super Bowl, Oreo had around 2,200 followers on Instagram and garnered around 35,000 followers by the end of Sunday night. Props to 360i and the Oreo social media command center.

#2. Budweiser Super Bowl Ad — The Clydesdales: “Brotherhood”

This ad literally brought tears to the eyes of some of my coworkers. With several terribly awful ads from Bud Light, Anheuser-Busch InBev totally redeemed itself with this tear-jerker of an ad.

#1. Ram Trucks Super Bowl Commercial “Farmer”

This one struck a chord with me from the first frame and had chills going through my spine by the end. Growing up in northwest Oklahoma and listening to farmers talk about the weather and wheat prices everyday definitely had an influence on this year’s pick. Paul Harvey had a big part in my life as well. Seemed like anytime I showed up at my grandparents house in Alva, Okla., Paul Harvey was delivering his famous “The Rest of the Story” segments on the kitchen radio. It also helped that the commercial was beautifully done with shots from a National Geographic photographer and a renowned documentary photographer. Nicely done, Dodge.

Bonus spots:

Because of my Oklahoma roots and because the Flaming Lips are just incredible in general: 2013 Hyundai Santa Fe | Big Game Ad | “Epic Playdate

Because I love awkward moments: Unattended Laundry: You needed the machine. You got caught panty-handed (Speed Stick)

Because I love Amy Poehler: Best Buy – Asking Amy: Official 2013 Best Buy Game Day Commercial

My Personal Top 10 Instagram Photos of 2012

My nine best on Instagram from 2012.
My nine best on Instagram from 2012.

Another year has gone by. I’ve been through some fairly major life changes. New city. New job. New friends. New experiences.

Instagram has gone through some major changes as well. The photo-sharing app with vintage filters opened its doors to Android users and a few days later was purchased by Facebook for $1 billion in early April. A few Instagram users freaked out about the availability on the Android Market and even more freaked out after the news of Facebook’s purchase. Of course, this did nothing to slow its growth. In fact, during this 10 day period, the app saw explosive growth and ended up adding another 10 million users–1 million new users a day.

Then Instagram changed its privacy policy and people freaked out again–this time with the idea that Facebook was going to start selling users’ photos. This would all come to a close soon enough after Instagram apologized to its users and vowed to remove language that suggests they have the right to sell users’ photos. Oh, and a new version with a new filter was recently launched. Nice timing.

Now that you’re all caught up on the latest happenings of Instagram; let’s take a look at some of my personal top photos. For the second consecutive year, I have combed through my hundreds of photos and picked my top 10 of the year. I posted a good number of images shot with my Nikon D90, but this list is comprised of only photos shot and edited with my iPhone. You can take a look back at my top 10 photos of 2011 to see I have continued to grow as a photographer and get more creative with my shots. To view all my best photos from 2012, follow my on Instagram (@eric_wheeler) and view my hashtag #wheelers_best_of_2012. Take a look at my top 10 and let me know what you think!