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Tag Archives: social media news

Social Media Rundown: Trump Violates 1st Amendment; Zuck’s Apology Tour Continues; Brands on Reddit?

Whelp, it’s official: Trump’s practice of blocking people he doesn’t like on Twitter has been deemed a violation of the First Amendment. This is an interesting take on how the Constitution applies to social media platforms and public officials; it’s worth a full reading of the New York Times’ article.

In Facebook news, Stories has hit 150 million daily viewers and the social networking site is opening up the Snapchat rip off to advertisers.

Facebook Stories continues making gains on Snapchat.

Facebook Stories continues making gains on Snapchat.

Meanwhile, ol’ Zuck was across the pond as his world apology tour continues. He left of lot of questions unanswered.

And don’t miss this week’s learning section for how to incorporate social media into the customer journey and an interesting case study on how the Washington Post is gaining traction on Reddit of all places.

Social Media News:

  • Trump’s Blocking of Twitter Users Is Unconstitutional, Judge Says (The New York Times). Trump’s practice of blocking critics on Twitter, preventing them from engaging with his account — was declared unconstitutional by a federal judge in Manhattan. The judge, addressing a novel issue about how the Constitution applies to social media platforms and public officials, found that the president’s Twitter feed is a public forum. Thus, violating the First Amendment.
  • Facebook Stories Reveals 150M Daily Viewers and Here Come Ads (Tech Crunch). Facebook Stories has announced a 150 million daily active user count for its Snapchat Stories clone. Ads will be 5- to 15-second videos users can skip, with call-to-action buttons coming soon. Advertisers can easily extend their Instagram Stories ads to this new surface, or have Facebook automatically reformat their News Feed ads to Stories.
  • Mark Zuckerberg Failed to Address European Concerns about Facebook (CNN). Zuckerberg failed to answer many of the questions and instead apologized and promised to investigate the breaches and harvesting of EU citizens’ data, the infiltration of dark ads, and fake accounts sowing discord online.

Learn:

  • Social Connections: Weaving Social Media into the Customer Journey (Marketing Week). Consider this: A typical customer journey may begin with a brand’s Facebook post, then move on through marketing emails and an ecommerce purchase to a customer service issue resolved in Twitter. Learn how companies are using social media in the customer journey, including one using artificial intelligence to let customers book flights on Facebook Messenger.
  • Digital Publishing: Now That Reddit is Welcoming Brands to its Platform, How Will Publishers Use It? (Editor & Publisher). In a under a year, a sole social media editor at the Washington Post has basically created his own subreddit of Post content that’s followed by more than 40,000 users, more than many of the 138,000 or so active communities on the platform. While it’s a catchy headline, I’d be extra cautious to any brands wanting to dip their toes into the complex world of Reddit.
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Social Media Rundown: Twitter to Add Encrypted DMs & GIFs in Quote RTs; Tips on Growing Your Instagram Following

A bit of a slow week in social media news, but there are some new features being rolled out from both Facebook and Twitter that’s worth noting. I’m particularly excited about being able to send GIFs in quote tweets soon.

Jonah Hill Excited GIF

Are you excited about GIFs in quote retweets?

Oh, and those big changes coming to Facebook News Feed? Yeah, not much has changed.

Lastly, be sure to check the learning section for tips on growing your Instagram account and what GDPR is all about.

Social Media News:

  • Twitter Tests Two New Interactive Options, Including Encrypted DMs (Social Media Today). Not sure I’d ever need encrypted direct messages, but you never know. Being a GIF fanatic, I’m more excited at the second feature: the ability to add GIFs to quote retweets. I’ve wanted to do this many times.
  • Twitter Urges its Users to Change Their Passwords due to a Bug (Digital Trends). If you’ve used Twitter in the past week or so, you were likely greeted with a message about a bug in which the passwords of all of its 320 million users were exposed as plain text. Some of you have changed your password already; that was probably a good idea.
  • Despite Facebook News Feed Algorithm Changes, Fake News Still Thrives (Mashable). Did you notice that big change in the Facebook News Feed algorithm? Neither did I. “Despite what was categorized by the company as sweeping updates, the state of the News Feed remains just as rotten as always: Fake news still thrives, and that old Facebook favorite Fox News is king once again.”

Learn:

  • How to Get Your First 1000 Followers for Instagram (Later). The “CHECT” system is a nice cheat sheet on things to consider with each in-feed Instagram post. CHECT = Content, Hashtags, Engaging, Captions, Tagging.
  • What the GDPR Means to Social Media Marketers (Buffer Blog). This helpful breakdown of the new GDPR outlines how the new data privacy regulations should be beneficial to both businesses and consumers.

What did I miss this week?


Social Media Rundown: EU to Regulate Tech Companies, Snapchat Considers Unskippable Ads

Perhaps you’ve been getting lots of emails and other notifications about privacy policy updates or a new terms of service doc to agree to? You can blame new regulation from the European Union for that. More specifically, you can blame Facebook, but none of this seems to be hurting the company’s bottom line.

Animated GIF: Americans Say They Want Privacy, but Act as if They Don’t.

From a 2014 NYT article “Americans Say They Want Privacy, but Act as if They Don’t.”

In other social media news, Snapchat seems to think unskippable six-second ads are a good money-generating option and YouTube has been running ads on extremist channels, unbeknownst to its advertisers.

Finally, be sure to check out the learning section for ideas to improve your social media strategy and a look at the future of social media marketing.

Social Media News:

  • Will the US Regulate Facebook? Europe is about to do Just That (CNN). The European Union is preparing to enforce a new data protection law that gives consumers more control over how their personal data are used. Ah, so this is why I’ve been getting so many privacy policy and terms of service updates lately.
  • Facebook Promises in New Ad that Everything’s Going to be OK (Mashable). It’s actually a very excellent ad. How could you not fall in love with Facebook all over again?
  • YouTube Ran Ads from Hundreds of Brands on Extremist Channels (CNN). Ads from over 300 companies and organizations ran on YouTube channels promoting white nationalists, Nazis, pedophilia, conspiracy theories and North Korean propaganda. Be careful where you place your ads.
  • Viacom and Snap are Eyeing Snapchat Stars for Shows (Digiday). Unskippable six-second video ads? This could be the true beginning of Snapchat’s demise.

Learn:

  • 6 Effective Elements to Add to Your Social Media Strategy (Social Media Today). Want to stay ahead of the curve? This article suggests adding a Messenger bot, using more video, investing in paid ads, and using Stories on Facebook and Instagram.
  • 10 Ideas Driving the Future of Social Media Marketing (Mark Schaefer via Medium). This list debuted at Social Media Marketing World in March. This is a much better retelling than the simple notes I took. Ideas range from AI and smart speakers to government regulation (see aforementioned news headlines) and challenges of getting through all the content clutter.

Did I get everything? Please let me know if you have something to add.


Social Media Rundown: U.K. Pub Chain Deletes All its Accounts; 5 Tips for Running Facebook Ads

Besides even more shady news coming from Facebookland, it’s been a relatively slow week in the world of social media. While the #DeleteFacebook trend gains steam in the U.K., even a chain of pubs gets in on the action — deleting all its social media profiles (story below).

For this week’s learnings, be sure to check out the tips on running Facebook ads and the handy guide on how to make GIFs (because everyone loves a good GIF).

Animated GIF of The Breakfast Club's Anthony Michael Hall being cool.

Even The Breakfast Club’s Anthony Michael Hall is cool with GIFs.

Social Media News:

  • GOP accuses Facebook of censorship but conservative media flourishes online (NBC News). “There are more than three times as many conservative publishers than liberal publishers on Facebook, and they receive more than 2.5 times the engagement on the social media platform than those who push opposing viewpoints.” Also, the recent string of Facebook scandals doesn’t seem to be hurting the company’s bottom line.
  • Fed up with social media, major U.K. pub chain deletes all of its accounts (Digital Trends). Interesting move. As a social media pro, it would definitely be against my recommendation, but perhaps it’s best for this particular company. It cited concerns over the misuse of personal data and the “addictive nature of social media.”
  • Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement (Social Media Today). Called ‘Premieres’, the new feature would give approved publishers the opportunity to broadcast pre-recorded content through what’s essentially Facebook Live. Thus, allowing viewers to interact with each other in real time.
  • Barack Obama And Jordan Peele Urge You Not To Believe Your Own Eyes (Fast Company). This is sort of on the fringe of social media news, but it’s important to keep up with this emerging trend. Though this article didn’t mention it, digital voice manipulation is also on the rise, which would make the development of 100% fake, yet realistic videos all the more possible. As The Atlantic reports, we’re not so far from the collapse of reality.

Learn:

  • 5 Advanced Tips for Running Ads on Facebook (Sprout Social). Whether you’re looking to start running ads on Facebook or you want to learn a few tips, this is a good look at the basics you need to know. From refining your target audience to running split tests, this is an awesome guide to running Facebook ads.
  • How to Make a GIF: The Complete Guide (Hootsuite Blog). If you’re like me and think animated GIFs are the greatest thing on the internet, then this is for you. Creating a GIF really isn’t that hard so long as you know which tools to use. This is the guide with said tools.

Did I leave out some important news? This week’s edition was heavy on Facebook. Surely I missed something important from LinkedIn or Twitter?


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