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Tag Archives: social media news

Social Media Rundown: Reddit Chat Rooms; Instagram Reactions; Prime Day Fail

Not too much earth-shattering news in the greater world of social media this week, but there are some interesting new features rolling out on various platforms you should know about; including a chat room throwback from Reddit and some spiffy new features from LinkedIn. If that’s not enough, there were plenty of entertaining tweets during the Amazon Prime Day fail.

I was hoping to find an article about how terribly the Amazon Prime Day fail was handled by Amazon’s social media and customer service teams. Amazon’s main Twitter handle chose to ignore the situation until more than two hours after complaints were rolling in about the website being down. Even @AmazonHelp was mostly ignoring customer complaints. It’s as if they had no contingency plan whatsoever.

Social Media News:

  • Reddit Reinvents the Chat Room with Community Chat (Wired). Reddit is adding chat rooms to facilitate more real-time, on-platform discussion around specific topics and events. Talk about a throwback.
  • Instagram’s Adding ‘Reactions’ Style Quick-Response Emojis to Instagram Stories (Social Media Today). Instagram is testing a new, Facebook Reactions style emoji response option for Instagram Stories, which would give Stories viewers another way to engage with posts.
  • New Features to Get More from Posting: Video Captions, Share Articles Quotes, and See Translations (LinkedIn Blog). LinkedIn keeps rolling out new features; slowly making the platform a little more exciting.
  • Amazon’s Website Crashed as Soon as Prime Day Began (The Verge). It was quite the entertaining show over on Twitter. However, it took Amazon two hours before finally acknowledging the issue. Meanwhile, Walmart and ShopRunner were quick to capitalize on the on Prime Day downtime fail by offering free 1-year memberships. Despite the website issues, employee strikes, and people around the world boycotting the company, Amazon still had its most successful Prime Day yet, raking in some $3.4 billion in sales.

Learn:

  • Facebook Ads: A Facebook Advertising Guide for Marketers (Social Media Examiner). If you’re interested in managing Facebook ads or would just like to know how it all works, this is a nice round-up of articles and resources to help beginner, intermediate, and advanced marketers use Facebook ads to promote a businesses, products, and services.
  • 3 Top Facebook Boost Myths Debunked (Hootsuite Blog). Contrary to what many assume, having a large Page following doesn’t really make a difference, more budget does not necessarily equal improved ad performance, and boosting every post is not the best strategy.

Any other social media news to add?

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Social Media Rundown: Snapchat+Amazon; Facebook Watch Struggles; Twitter Purge

Some interesting social media news headlines this week including a purge of suspended Twitter accounts, a rumored Snapchat-Amazon partnership, and Facebook Watch struggles for viewers. Also, here are some Facebook headlines that didn’t make the cut, but maybe should have been included with the main batch below:

A coder at Facebook.

Lots of Facebook news this week including more on the Cambridge Analytica saga, acquisition of Bloomsbury AI, and struggles with Facebook Watch.

Social Media News:

  • Snapchat Code Reveals Team-Up with Amazon for ‘Camera Search’ (TechCrunch). If the Snapchat-Amazon integration rumor is true, social media audiences will soon be able to point a smartphone at something and make a purchase directly through Amazon.
  • Facebook Watch Is Struggling to Win Fans (The Information). The number of people who visit the new section every day has disappointed some show creators. Ads that run in the middle of videos have alienated many users, according to Facebook’s own metrics. Some media partners have chosen not to renew their deals with Facebook. Meanwhile, Facebook Watch adds Bloomberg and BuzzFeed News to lineup.
  • Trump, Obama and Other High-Profile Twitter Users Could See a ‘Significant Drop’ in Followers. Here’s Why. (Washington Post). Twitter said the most popular accounts could experience a “significant drop” in followers over the next week. This news comes just a couple days after the Washington Post reported that the company has suspended more than 70 million accounts in May and June, and the pace has continued in July.

Learn:

  • The Basic Social Media Mistakes Companies Still Make (Harvard Business Review). “No matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered.”
  • The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement (Buffer Blog). The basic lesson here is that with Facebook, less is more and quality content reigns supreme. Read on for some quick stats to see what I mean.

What social media news and social marketing tips did I leave out this week?

 


Social Media Rundown: Instagram Hits 1 Billion Users, Lunches IGTV; Facebook Subscription Groups; LinkedIn Kudos

The new IGTV from Instagram in use.

Brands and individual creators jumped right into IGTV.

Big news coming from Instagramland: Not only has the photo-sharing platform surpassed 1 billion monthly active users, but it also just announced IGTV. Despite the unspectacular name, IGTV puts Instagram in direct competition with YouTube and further establishes the mobile platform as the ultimate social media platform for creatives.

Looking beyond the major Instagram news, Facebook ponders ‘subscription groups’ and rolls out an initiative to combat the opioid crisis. Meanwhile, LinkedIn is rolling out a new ‘kudos’ feature.

Be sure to check out the Learn section for social media success tips from National Geographic and all you could possibly want to know about IGTV.

Social Media News:

  • With IGTV, Instagram Takes Aim at YouTube (Wired). On IGTV, long-form vertical videos can go as long as 10 minutes (in-feed videos are still limited to one minute). Some creators with large audiences can post up to 60 minutes of video — National Geographic, for example, used its first episode of “One Strange Rock” for its first video on IGTV, all 47 minutes of it. IGTV videos are all prerecorded, but live video could come later. By the way, the app now has more than 1 billion monthly active users. Read all about IGTV and its user growth in the official announcement on the Instagram info center.
  • Facebook Tests ‘Subscription Groups’ That Charge for Exclusive Content (TechCrunch). I don’t know about you, but I can’t imagine ever paying to access a special Facebook sub-group — especially $30 bucks a month. But Facebook has apparently already started to letting Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts.
  • Facebook to Redirect Users Searching for Opioids to Federal Crisis Help Line (STAT). Facebook users attempting to purchase opioids or seeking out addiction treatment will be instead redirected to info about a federal crisis help line.
  • LinkedIn Adds new ‘Kudos’ Feature to Acknowledge the Contributions of Connections (Social Media Today). Despite the negativity from the article’s author, this seems like a nice new feature for giving public praise to a colleague. LinkedIn Kudos is rolling out now globally in the LinkedIn iOS app, and coming soon to Android and desktop.

Learn:

  • The 4 Lessons Any Brand Can Learn from Nat Geo’s Social Media Success (Hootsuite). As it turns out, National Geographic is the largest non-celebrity brand on Instagram so they’re clearly doing something right. National Geographic’s social strategy is based on four core guiding principles: Stay true to your brand, go immediate (or live), harness the power of “wow,” and embrace new technology.
  • IGTV: The Ultimate Guide to Instagram’s New Video Platform (Later). This article from Later (the company that provides NEJM’s Instagram landing page) has the main points you need to know about IGTV. If you need to go deeper and enjoy a tidy list, Hootsuite has a nice roundup of the technical aspects and more.

What do you think of IGTV? Seen any good ‘shows’ yet?


Social Media Rundown: Lots of Facebook Headlines; Instagram Algorithm, Explained; Building Social Proof

Another week of news regarding Facebook privacy concerns and other negative headlines for the battered social media giant. It’s OK though, I’m sure we’ll all keep using the social networking site like nothing’s wrong.

Mark Zuckerberg takes a sip of water before Congressional questioning.

Also, be sure to check out the learn section to see how the new Instagram algorithm works, ways to build social proof, and how to make sure your social media marketing is in line with Facebook’s priority of making sure time spent on Facebook is time well spent.

Social Media News:

  • Facebook Says It Accidentally Let Anybody Read Private Posts From 14 Million Users (Business Insider). Facebook discovered a “software bug” that caused millions of status updates that were intended to be posted privately among friends to be public. The bug affected 14 million users, between May 18-27. Affected users will be notified and asked to review their posts from that period.
  • Facebook Will Remove the Trending Topics Section Next Week (The Verge). After a couple years of controversy due to Facebook editors curating the headlines, the company has decided to ditch the trending section. Other ways to deliver news, including breaking news labels and a section that collects local stories, are currently being tested.
  • A New Privacy Problem Could Deepen Facebook’s Legal Trouble (Wired). A New York Times article revealed that Facebook had deals with phone manufacturers that gave them access to personal data about users and their friends in order to re-create a mobile version of Facebook on their devices. Information included relationship status, religion, political leaning, events they planned to attend, and whether the user was online. Facebook disagrees with The New York Times.

Learn:

  • The New Instagram Algorithm Has Arrived – Here’s How it Works (Later). This could also go in the news section; Instagram recently invited a group of reporters to explain how the feed algorithm works (TechCrunch among that group). The short version is that the algorithm focuses on three core areas: interest, timeliness, and relationship. Secondary factors include frequency, following, and usage. If you’re an IG user, you probably won’t see any posts from several weeks in the past anymore.
  • Why You Should Be Using Your Content to Build Social Proof (Convince & Convert). In this blog post, the author outlines three ways to build social proof: release content consistently, create incentives for people to share, and measure success.
  • How Facebook Marketing is Changing (And How to Be Prepared) (Buffer App Blog). Rather than prioritizing content that might grab a user’s attention, but drive little interaction, Facebook favors the content that sparks conversations and brings people closer together. This helpful chart sums up what Facebook is prioritizing:
Signals that affect Facebook News Feed rankings.

Facebook wants more ‘meaningful interactions,’ as this chart outlines. Image: Buffer.


Social Media Rundown: Teens Flee Facebook; Twitter Bans Teens; Use Instagram Stories Like a Teen

Not a whole lot of major social media news this week, but it’s definitely worth pointing out the recent Pew Research survey that shows just how quickly teens are fleeing Facebook for other social media platforms. I wonder, as these teens get older will they start using Facebook more frequently?

YouTube, Instagram and Snapchat are the most popular online platforms among teens.

Facebook is losing the teen audience at a quicker than thought pace.

Also, Snap’s CEO Evan Spiegel defends his platform and Twitter has started completely banning some of its youngest users.

This week’s learn section has some cool tips on using GIFs in Instagram Stories and how to be a real social media marketer using the power of Google Analytics. Read on to learn with me.

Social Media News:

  • Teens are Breaking Up with Facebook Faster Than We Thought, Says Study (Mashable). YouTube, Instagram, and Snapchat are now more popular among younger users than Facebook.
  • Snap Is No Facebook, and Spiegel Insists He Wants It That Way (Wired). Facebook’s Instagram is projected to surpass one billion users this year, while Snapchat has 191 million daily users. Its stock price is half what it was in February, when it redesigned the app. Further, Facebook seems to just wait for new Snapchat features to roll out and then copy them.
  • Why Twitter Started Banning Some of Its Youngest Users (Gizmodo). The minimum age to use Twitter is 13, though it doesn’t require users enter a birth date when signing up. If a user later enters a birthday indicating they were under 13 when they began tweeting, it presents a problem.

Learn:

  • 7 Creative Ways to Use GIFs on Instagram Stories (Later). Read this one if you’re on Instagram and want to use Stories like a pro (and impress all your teenage followers). In all seriousness, I’m on Instagram everyday (both personally and professionally) and I learned a few things from this helpful article. Did you know you can pin GIFs to appear at a certain point in a video? Or that you can actually create your own branded GIFs?
  • How to Use Google Analytics for Social Media: A Beginner’s Guide (Sprout Social). This article gets into the nitty gritty of how to use Google Analytics to create, optimize, and improve your social media marketing strategies.

Lastly, a little GDPR humor:

Tweet about GDPR.

A nice jab at all the companies sending emails regarding their updated privacy policies in light of GDPR.


Social Media Rundown: Trump Violates 1st Amendment; Zuck’s Apology Tour Continues; Brands on Reddit?

Whelp, it’s official: Trump’s practice of blocking people he doesn’t like on Twitter has been deemed a violation of the First Amendment. This is an interesting take on how the Constitution applies to social media platforms and public officials; it’s worth a full reading of the New York Times’ article.

In Facebook news, Stories has hit 150 million daily viewers and the social networking site is opening up the Snapchat rip off to advertisers.

Facebook Stories continues making gains on Snapchat.

Facebook Stories continues making gains on Snapchat.

Meanwhile, ol’ Zuck was across the pond as his world apology tour continues. He left of lot of questions unanswered.

And don’t miss this week’s learning section for how to incorporate social media into the customer journey and an interesting case study on how the Washington Post is gaining traction on Reddit of all places.

Social Media News:

  • Trump’s Blocking of Twitter Users Is Unconstitutional, Judge Says (The New York Times). Trump’s practice of blocking critics on Twitter, preventing them from engaging with his account — was declared unconstitutional by a federal judge in Manhattan. The judge, addressing a novel issue about how the Constitution applies to social media platforms and public officials, found that the president’s Twitter feed is a public forum. Thus, violating the First Amendment.
  • Facebook Stories Reveals 150M Daily Viewers and Here Come Ads (Tech Crunch). Facebook Stories has announced a 150 million daily active user count for its Snapchat Stories clone. Ads will be 5- to 15-second videos users can skip, with call-to-action buttons coming soon. Advertisers can easily extend their Instagram Stories ads to this new surface, or have Facebook automatically reformat their News Feed ads to Stories.
  • Mark Zuckerberg Failed to Address European Concerns about Facebook (CNN). Zuckerberg failed to answer many of the questions and instead apologized and promised to investigate the breaches and harvesting of EU citizens’ data, the infiltration of dark ads, and fake accounts sowing discord online.

Learn:

  • Social Connections: Weaving Social Media into the Customer Journey (Marketing Week). Consider this: A typical customer journey may begin with a brand’s Facebook post, then move on through marketing emails and an ecommerce purchase to a customer service issue resolved in Twitter. Learn how companies are using social media in the customer journey, including one using artificial intelligence to let customers book flights on Facebook Messenger.
  • Digital Publishing: Now That Reddit is Welcoming Brands to its Platform, How Will Publishers Use It? (Editor & Publisher). In a under a year, a sole social media editor at the Washington Post has basically created his own subreddit of Post content that’s followed by more than 40,000 users, more than many of the 138,000 or so active communities on the platform. While it’s a catchy headline, I’d be extra cautious to any brands wanting to dip their toes into the complex world of Reddit.

Social Media Rundown: Twitter to Add Encrypted DMs & GIFs in Quote RTs; Tips on Growing Your Instagram Following

A bit of a slow week in social media news, but there are some new features being rolled out from both Facebook and Twitter that’s worth noting. I’m particularly excited about being able to send GIFs in quote tweets soon.

Jonah Hill Excited GIF

Are you excited about GIFs in quote retweets?

Oh, and those big changes coming to Facebook News Feed? Yeah, not much has changed.

Lastly, be sure to check the learning section for tips on growing your Instagram account and what GDPR is all about.

Social Media News:

  • Twitter Tests Two New Interactive Options, Including Encrypted DMs (Social Media Today). Not sure I’d ever need encrypted direct messages, but you never know. Being a GIF fanatic, I’m more excited at the second feature: the ability to add GIFs to quote retweets. I’ve wanted to do this many times.
  • Twitter Urges its Users to Change Their Passwords due to a Bug (Digital Trends). If you’ve used Twitter in the past week or so, you were likely greeted with a message about a bug in which the passwords of all of its 320 million users were exposed as plain text. Some of you have changed your password already; that was probably a good idea.
  • Despite Facebook News Feed Algorithm Changes, Fake News Still Thrives (Mashable). Did you notice that big change in the Facebook News Feed algorithm? Neither did I. “Despite what was categorized by the company as sweeping updates, the state of the News Feed remains just as rotten as always: Fake news still thrives, and that old Facebook favorite Fox News is king once again.”

Learn:

  • How to Get Your First 1000 Followers for Instagram (Later). The “CHECT” system is a nice cheat sheet on things to consider with each in-feed Instagram post. CHECT = Content, Hashtags, Engaging, Captions, Tagging.
  • What the GDPR Means to Social Media Marketers (Buffer Blog). This helpful breakdown of the new GDPR outlines how the new data privacy regulations should be beneficial to both businesses and consumers.

What did I miss this week?


Social Media Rundown: EU to Regulate Tech Companies, Snapchat Considers Unskippable Ads

Perhaps you’ve been getting lots of emails and other notifications about privacy policy updates or a new terms of service doc to agree to? You can blame new regulation from the European Union for that. More specifically, you can blame Facebook, but none of this seems to be hurting the company’s bottom line.

Animated GIF: Americans Say They Want Privacy, but Act as if They Don’t.

From a 2014 NYT article “Americans Say They Want Privacy, but Act as if They Don’t.”

In other social media news, Snapchat seems to think unskippable six-second ads are a good money-generating option and YouTube has been running ads on extremist channels, unbeknownst to its advertisers.

Finally, be sure to check out the learning section for ideas to improve your social media strategy and a look at the future of social media marketing.

Social Media News:

  • Will the US Regulate Facebook? Europe is about to do Just That (CNN). The European Union is preparing to enforce a new data protection law that gives consumers more control over how their personal data are used. Ah, so this is why I’ve been getting so many privacy policy and terms of service updates lately.
  • Facebook Promises in New Ad that Everything’s Going to be OK (Mashable). It’s actually a very excellent ad. How could you not fall in love with Facebook all over again?
  • YouTube Ran Ads from Hundreds of Brands on Extremist Channels (CNN). Ads from over 300 companies and organizations ran on YouTube channels promoting white nationalists, Nazis, pedophilia, conspiracy theories and North Korean propaganda. Be careful where you place your ads.
  • Viacom and Snap are Eyeing Snapchat Stars for Shows (Digiday). Unskippable six-second video ads? This could be the true beginning of Snapchat’s demise.

Learn:

  • 6 Effective Elements to Add to Your Social Media Strategy (Social Media Today). Want to stay ahead of the curve? This article suggests adding a Messenger bot, using more video, investing in paid ads, and using Stories on Facebook and Instagram.
  • 10 Ideas Driving the Future of Social Media Marketing (Mark Schaefer via Medium). This list debuted at Social Media Marketing World in March. This is a much better retelling than the simple notes I took. Ideas range from AI and smart speakers to government regulation (see aforementioned news headlines) and challenges of getting through all the content clutter.

Did I get everything? Please let me know if you have something to add.


Social Media Rundown: U.K. Pub Chain Deletes All its Accounts; 5 Tips for Running Facebook Ads

Besides even more shady news coming from Facebookland, it’s been a relatively slow week in the world of social media. While the #DeleteFacebook trend gains steam in the U.K., even a chain of pubs gets in on the action — deleting all its social media profiles (story below).

For this week’s learnings, be sure to check out the tips on running Facebook ads and the handy guide on how to make GIFs (because everyone loves a good GIF).

Animated GIF of The Breakfast Club's Anthony Michael Hall being cool.

Even The Breakfast Club’s Anthony Michael Hall is cool with GIFs.

Social Media News:

  • GOP accuses Facebook of censorship but conservative media flourishes online (NBC News). “There are more than three times as many conservative publishers than liberal publishers on Facebook, and they receive more than 2.5 times the engagement on the social media platform than those who push opposing viewpoints.” Also, the recent string of Facebook scandals doesn’t seem to be hurting the company’s bottom line.
  • Fed up with social media, major U.K. pub chain deletes all of its accounts (Digital Trends). Interesting move. As a social media pro, it would definitely be against my recommendation, but perhaps it’s best for this particular company. It cited concerns over the misuse of personal data and the “addictive nature of social media.”
  • Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement (Social Media Today). Called ‘Premieres’, the new feature would give approved publishers the opportunity to broadcast pre-recorded content through what’s essentially Facebook Live. Thus, allowing viewers to interact with each other in real time.
  • Barack Obama And Jordan Peele Urge You Not To Believe Your Own Eyes (Fast Company). This is sort of on the fringe of social media news, but it’s important to keep up with this emerging trend. Though this article didn’t mention it, digital voice manipulation is also on the rise, which would make the development of 100% fake, yet realistic videos all the more possible. As The Atlantic reports, we’re not so far from the collapse of reality.

Learn:

  • 5 Advanced Tips for Running Ads on Facebook (Sprout Social). Whether you’re looking to start running ads on Facebook or you want to learn a few tips, this is a good look at the basics you need to know. From refining your target audience to running split tests, this is an awesome guide to running Facebook ads.
  • How to Make a GIF: The Complete Guide (Hootsuite Blog). If you’re like me and think animated GIFs are the greatest thing on the internet, then this is for you. Creating a GIF really isn’t that hard so long as you know which tools to use. This is the guide with said tools.

Did I leave out some important news? This week’s edition was heavy on Facebook. Surely I missed something important from LinkedIn or Twitter?


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