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Tag Archives: YouTube

Social Media Rundown: EU to Regulate Tech Companies, Snapchat Considers Unskippable Ads

Perhaps you’ve been getting lots of emails and other notifications about privacy policy updates or a new terms of service doc to agree to? You can blame new regulation from the European Union for that. More specifically, you can blame Facebook, but none of this seems to be hurting the company’s bottom line.

Animated GIF: Americans Say They Want Privacy, but Act as if They Don’t.

From a 2014 NYT article “Americans Say They Want Privacy, but Act as if They Don’t.”

In other social media news, Snapchat seems to think unskippable six-second ads are a good money-generating option and YouTube has been running ads on extremist channels, unbeknownst to its advertisers.

Finally, be sure to check out the learning section for ideas to improve your social media strategy and a look at the future of social media marketing.

Social Media News:

  • Will the US Regulate Facebook? Europe is about to do Just That (CNN). The European Union is preparing to enforce a new data protection law that gives consumers more control over how their personal data are used. Ah, so this is why I’ve been getting so many privacy policy and terms of service updates lately.
  • Facebook Promises in New Ad that Everything’s Going to be OK (Mashable). It’s actually a very excellent ad. How could you not fall in love with Facebook all over again?
  • YouTube Ran Ads from Hundreds of Brands on Extremist Channels (CNN). Ads from over 300 companies and organizations ran on YouTube channels promoting white nationalists, Nazis, pedophilia, conspiracy theories and North Korean propaganda. Be careful where you place your ads.
  • Viacom and Snap are Eyeing Snapchat Stars for Shows (Digiday). Unskippable six-second video ads? This could be the true beginning of Snapchat’s demise.

Learn:

  • 6 Effective Elements to Add to Your Social Media Strategy (Social Media Today). Want to stay ahead of the curve? This article suggests adding a Messenger bot, using more video, investing in paid ads, and using Stories on Facebook and Instagram.
  • 10 Ideas Driving the Future of Social Media Marketing (Mark Schaefer via Medium). This list debuted at Social Media Marketing World in March. This is a much better retelling than the simple notes I took. Ideas range from AI and smart speakers to government regulation (see aforementioned news headlines) and challenges of getting through all the content clutter.

Did I get everything? Please let me know if you have something to add.

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Infographic Reveals Amazing Facts that Happen on the Internet Every Day

I saw this infographic on Ragan’s HR Communication a while back and found it to be quite fascinating. One of the original creators recently reached out to me to see if I would be willing to post it on my blog. The infographic is pretty cool so she didn’t have to twist my arm too much.

Some of the interesting takeaways from a social media standpoint include 532 million status updates everyday, 250 million photos uploaded to Facebook daily and 864,000 hours of video are uploaded to YouTube everyday. Take a look and see if any of the statements jump out at you.

A Day in the Internet
Source: MBA Online


Top Five Super Bowl Ads of 2011

After coming home from the library late in the third quarter, I quickly fired up Hulu and got caught up in the AdBowl. What a great way to watch the best ads of the night. Hulu had a nice dashboard to watch the ads with the ability to organize by most popular, most watched and order of appearance. With the ability to give a thumbs up or down to each ad and the Facebook and Twitter share buttons, Hulu was definitely a great site to analyze the ads and see what everyone else was thinking. So with that, I give you my personal “top 5” ads of Super Bowl XLV.

#5. Bridgestone: Carma

Bridgestone Tires has been running commercials during the Super Bowl since 2008 and has sponsored the halftime show the past two years. This year, Bridgestone featured two ads during the event and both have ended up in my top five. I find this ad to be clever not only because of the cute little beaver and heart-warming nature of the spot, but the ad also makes a strong point without making a big deal about it: Bridgestone tires can make a sudden stop in the rain with no problem.

#4. Doritos: House Sitting

I don’t think this one left anyone feeling warm-hearted … As usual this year, Doritos goes for humor and shock value in their Super Bowl ads. This ad is tastefully done for Doritos’ standard and is not nearly as creepy as the “Mmm … Cheese!” guy. I got to hand it to Doritos for the success of the “Crash the Super Bowl” contest now in it’s fourth year. What a great concept: Let the consumers take the spotlight and see what they come up with. Each year, consumers have delivered for Doritos and the contest leading up to the Super Bowl is a great way to build consumer relations and brad identity.

#3. Bridgestone: Reply All

This commercial is all about humor. In fact, this is the first ad I watched that made me LOL. Wow, I can’t believe I just wrote that. Anyway, the ad pokes fun at the ever so dreadful mistake of hitting “reply all” in an e-mail when the message was intended for just the sender. Who doesn’t love watching a guy flip out at the office?

#2. Volkswagen: The Force

This is just a great ad. The commercial quickly went viral on YouTube and now has over 22 million views. Not bad, even with the $6 million price tag to air the 60 second spot. The ad was talked about by seemingly everyone in the following days and Volkswagen gained additional impressions on morning talk shows and heart-warming stories about the six-year-old heart patient from Southern California. The ad itself tells little about the car and is based purely on keeping the viewer’s attention and ending with a good joke. The ad is … dare I say cute?

#1. Chrysler: Imported from Detroit

This might be the first time I have ever had a completely non-humorous Super Bowl ad as my favorite. This ad has a perfect  tone right from the start. The scars of the City of Detroit are showcased in a way that makes you feel proud to know Chrysler cars are made right here in the U.S. The tone of the voice-over (a Michigan man) carries over Eminem’s  musical crescendo in what seems to end with chills through my body every time I watch it. This commercial was severely under-appreciated on the various online voting polls, not even making the top 10 on Hulu. However, the ad is seeming to do its job after the first airing. Kelly Blue Book ranked its online traffic after each automobile commercial aired during the Super Bowl and the Chrysler 200 was the top ranking search with a 1,013 percent increase in traffic. Though the more humorous ads received more views and ranked higher, the commercial did get a lot of attention online and in the news.

Alright, there you have my “top 5” Super Bowl ads. Before I let you weigh-in on your favorites, I just want to say Coca-Cola really flopped on their strange “blockbuster” dragon slayer animated mini-movie. I’m not sure what this guy was thinking, but the ad was terrible. Oh, and what was Groupon thinking? That’s probably a topic for another day.


A Viral Video Holiday Greeting

Watching the hilarious video above reminds me of a lot of things. For one, it makes me think of some of the more embarrassing moments in my life and, believe me, I’ve had my share, but it also reminds me to always think of the unexpected. This being a (mostly) PR and social media blog, I could get into crisis management and how to deal with social media disasters, but since it’s Christmas Day, I think I’ll just wish everyone warm regards this holiday season and cheers to a happy new year.

Special sneak peak into my next few blog entry ideas: social media contests, Epic 2014 and Pummelvision.


Social Media Changes Everything

Personal Branding

Build your personal brand with social media.

I came across the video “A Day in the Life of Social Media” last night and it reminded me as to why I started a blog: Social media changes everything. I have one semester left before I earn a Master of Science degree in Mass Communications with a focus on PR and Advertising. This is definitely an exciting reality and I am very much looking forward to once again feeling that sense of accomplishment of earning a degree from an accredited university. It is scary because … wait for it … the job market is tough. Not only is the job market tough, but I still am not quite sure what career I want to pursue. Public relations has always interested me and I hope that I can get into that field, but I am also well aware of the potential new (possibly sub) field of social media.

Social media jobs are definitely out there and if you still don’t believe in the phenomenon or if you think it’s just a fad, think again. Some of the key stats that jumped out at me in this video is that 700 million people join Facebook everyday and over 1 billion pieces of information are shared on Facebook in that same 24 hours. Wow. I have had several of in-class discussions on whether or not Facebook will be around forever. You can easily make an argument for or against the case of Facebook, but the fact is, it is here now and as another video has so eloquently summed up, “social media isn’t a fad, it’s a fundamental way in which we communicate.”

I have not exactly began a job search yet, but what I have done is start to brand myself (hence the blog). Call me a social media geek, but 80 percent of companies now use social media for recruitment. Thus, it is imperative that I maintain up-to-date, clean-cut social media sites to market myself as an aspiring PR professional and social media specialist. I have talked with other PR students who have said they have landed interviews via Twitter and that employers in the PR field won’t even look at a candidate if he/she is not on Twitter. Job candidates are even including their Twitter, Facebook and LinkedIn sites under their contact section on resumes.

Social media is a reality and I must follow the trend or be left in the dust.

Photo credit: http://rockablepress.com/


Wheeler Now Blogs

Yep, I finally caved in a started a blog. Being obsessed with social media and a graduate student of public relations, I thought it was a good idea. Plus, I didn’t want to be showed up by a former hockey player. Also, I recently purchased an Apple iPhone 4 and am now even more entrenched in social media, public relations and communications in general. In other words, my iPhone has taken over my life. I can’t go anywhere without checking in to Foursquare and I am always on the lookout for interesting articles that I can post on Twitter (which is connected to my Facebook profile).

I mainly plan to use this blog to open discussion on trends in social media and public relations. However, I also have interests in advertising, photography, marketing, and traveling, among other things. So I may sneak in a few articles not necessarily related to PR and social media.

Here’s a little background on myself: I was a communications intern for Yum! Brand, Inc., the world’s largest restaurant company, worked as a sales manager and TV station manager for a few weeks in Woodward, Okla., graduated with a bachelor degree in mass communications  from Northwestern Oklahoma State University, spent a year and a half as a leadership and educational consultant for Acacia Fraternity in Indianapolis and I am now a few credits away from earning a master of science degree in mass communications with a track in advertising and public relations from St. Cloud State University.

I currently hold a graduate assistantship at KVSC 88.1FM on the campus of St. Cloud State University. At KVSC, I am charged with a number of responsibilities including (but certainly not limited to) public relations, social media, graphic design, online services, promotions, and marketing. Also at St. Cloud State, I am a member of PRSSA and a senator of the College of Fine Arts and Humanities.

That’s enough on me for now. Subscribe to my blog for future stories about the wide world of social media and public relations. Okay, I lied, more on me via a YouTube video of my experience of No Shave November:


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