Generating fresh, engaging content several times a day can be difficult. A daily content calendar can help prevent you from getting social media ‘writers block’ and keep your followers engaged. After all, content is king!
In my previous post, I discussed the importance of putting together a daily content calendar to help with generating ideas for engaging posts. While long-term strategy is always important, it is equally important to have short-term strategy in place. With short-term strategy, we are generally talking about smaller marketing campaigns within the larger campaign such as online contests, event/sales promotions, etc. However, with any social media campaign, there is bound to be times when there is simply not any pertinent messages to post.
As I mentioned in my previous article however, it is important to continually have fresh, engaging content posted on your main social media sites (typically Facebook and Twitter). This can especially be a challenge for the small business owner who may not always have company news or upcoming events to promote. Also, it is important to maintain a lighthearted stream across all social media platforms and to constantly have fresh content that people will want to share and comment on. It’s all about keeping the conversation going!
For anyone looking for ideas on keeping up fresh content across various social networking sites, read my blog post “30 Ideas for Providing Fresh Content in #SocialMedia.” The image below contains my daily content calendar at KVSC-FM. I do not follow it religously, for I usually have several different promotions going on with the station each week, but I do pretty much stick with some of the regular postings our listeners look forward to. Those include Music Monday, From the KVSC Archives (Tuesdays) and Trivia Thursday. The rest on the calendar is just filler and can easily be substituted for other content. Also included in the document are more content ideas and tips for running a successful Facebook page I retrieved from an article on PR Daily by Kamila Hankiewicz titled “14 Tips for a Successful Facebook Page.”
Click image to view the full PDF or click here: Social Media Daily Content Calendar
As you can see, the calendar is not too detailed–just enough to help you generate fresh content and hopefully not bore your followers. I included the additional tips and resources as a reminder to myself and also to ensure an easy transition for my successor. Thanks for reading. If you have any suggestions for my daily content calendar or have an example of your own, please share in the comment section below or send me an email at firstname.lastname@example.org.