Twitter recently launched its analytics function for advertisers. I’m a little behind the curve on this one, but I finally had the chance to poke around a bit by looking at my own analytics–I found all sorts of useful data. One thing that is especially useful is the ability to look at your entire history on Twitter (apparently going back to Dec. 28, 2008 for me) to uncover follower growth, top interests, gender of followers, top locations and more.
There is also a breakdown of your timeline activity for the past 30 days that shows mentions, follows and unfollows for each day and each post. What’s cool about this is you can sort the data by “best,” “good” or “all” posts meaning I can sort by only the best posts and see what is most successful. So I can easily sort the data and know that one of my most popular tweets of the past 30 days is the article I posted about the food truck employee who got fired for tweeting at a company for not tipping–three retweets and three times the normal reach. It also tells me the link to the article got 13 clicks–highly valuable intel.
Here’s a nice summary article on using Twitter analytics from PR Daily if you’re interested in learning more:
A Twitter analytics cheat sheet
Have you used Twitter analytics yet? If so, how and what for?