Category: Advertising

My Top 5 Super Bowl Ads of 2022

The Super Bowl ads lineup for 2022 was packed with product endorsements from high-profile celebrities and plenty of nostalgia and hilarity to go around. Also, crypto. Lots of crypto. By halftime, I knew I’d have my work cut out for me in whittling down my list to only five spots.

In 2020, brands made a return to comedy after the previous Super Bowl where they largely leaned on “striking an emotional chord with viewers by speaking out on social issues,” as I wrote at the time. In 2021, after more than a year of stress, uncertainty, and heartbreak from the Coronavirus pandemic, brands played it safe with their Super Bowl spots. So safe in fact, that I felt totally uninspired and didn’t even write my kinda sorta annual list of my top five Super Bowl ads.

But in 2022, brands decided laughter was the best medicine. Or perhaps we’ve all just collectively decided as a society that the pandemic is no longer happening (it is). Regardless, choosing my top five ads from this year’s Super Bowl was a tall order. I generally lean toward the humorous rather than the emotional, and there were plenty of ads during Super Bowl LVI that got a smile and a chuckle out me. Here’s my top five.

5. Coinbase: Bouncing QR Code

This spot likely has the greatest conversion rate of any single TV commercial of all time. Would love to see the stats from the QR Code. I, for one, was entranced as I watched the QR Code bouncing around the screen in that nostalgic DVD player screensaver feel. I think I watched it for a solid 20 seconds before I realized I should scan the thing to see what it is. After seeing it was pointing people to coinbase.com, I didn’t actually follow through to the site, but I’m sure millions did as it’s been reported that the Coinbase app was crashing during the game.

4. Pringles: Stuck

This might be my favorite concept from a creative standpoint, but something about the execution fell short for me. Maybe it was the music. But getting your hand stuck in a Pringles can for life? Brilliant.

3. Verizon: Cable Guy

More nostalgia! Cable Guy is a classic Jim Carrey film and he nailed it some 25 years later. A brilliant way to show off Verizon’s 5G internet service.

2. Toyota Tundra: The Joneses

Keeping up with the Joneses is a classic concept, and I was having a fun time seeing each celebrity ‘Jones’ (Tommy Lee Jones, Rashida Jones, and Leslie Jones) enter the ad with Tom Jones setting the mood. When it’s revealed that Nick Jonas is trying to keep up with the Joneses, the whole thing really comes together.

1. FTX: Don’t Miss Out on Crypto featuring Larry David

I’m a huge Larry David fan, so this spot was a lock for the top spot on my list. As a time-traveling skeptic that only Larry David could pull off, he disparages everything from the wheel to space travel to cryptocurrency. It was pretty good… prettaaay, prettaaay, pretty good.

Honorable mentions

The E-Trade baby is a classic Super Bowl ad that will always have a special place in my heart. E-Trade brought back the talking baby as he’s shown in his new life in retirement and living ‘off the grid.’ Great spot and it stirred up a bit of Super Bowl ad nostalgia, but not quite good enough for the top five.

Speaking of nostalgia, Austin Powers fans surely loved the GM spot featuring Dr. Evil in which he takes over the GM headquarters and discusses using GM’s Ultium Platform for good. A fun spot but could be a bit punchier.  

Budweiser revives its iconic Clydesdale horse in an emotional and patriotic spot showing the Clydesdale recovering from an injury with the help of his canine companion. The grungy guitar music has slight hints of “The Star-Spangled Banner.” The closing message? “Down Never Means Out.”

View all the ads that aired during Super Bowl LVI in this CNBC article.

My Top 5 Super Bowl Ads of 2020

Another Super Bowl has come and gone. This was the first year watching the big game in my new house, with my new wife, and my new dog. We had a few friends over to watch Super Bowl LIV on a giant 75-inch TV in true 4K UHD quality — what a time to be alive!

From MTN Dew’s “Zero Sugar. As Good as the Original” Super Bowl ad.

2020 saw a slight departure from the past few years as brands moved away from striking an emotional chord with viewers by speaking out on social issues. With a few exceptions (Verizon’s “The Amazing Things 5G Won’t Do” had good intentions, I’m sure, but felt like it was exploiting first responders rather than honoring them), brands largely turned to comedy to capture viewers’ attention.

Working off the theory that American’s have short attention spans, brands also used a couple tactics to keep viewers engaged: using lots of star power by way of short cameo appearances and using multiple situations within a single spot. This led some ads to fall flat as there was simply too much going on and each spot seemed to lack a clear story arc.

Too many star cameos and lack of story arc aside, I still found plenty of good ads this year. Many of which I overheard people talking about at the office the next day. But I assure you, I have not let my colleagues influence my ranking of the top 5 Super Bowl ads of 2020. Here they are:

5. Cheetos — Can’t Touch This

The concept of not helping out because you have “Cheeto hands” is a rather hilariously true in itself, add in MC Hammer and you’ve got comedy gold!

4. Rocket Mortgage — Jason Momoa

Jason Momoa is a larger than life character on and off the big screen. So to see him head home to relax by removing his larger than life muscles and struggling to bench press the empty bar was not only cleaver, it was an impressive visual effect.

3. Jeep — Groundhog Day

Groundhog Day is without a doubt my favorite Bill Murray flick so this was an obvious choice for my top 5. It was great to revisit some the sights and characters from the classic 1993 film; the fact that the Super Bowl happened to land on Groundhog Day made this the perfect lighthearted Super Bowl ad.

2. MTN Dew — Zero Sugar. As Good as the Original

The Shining is the greatest film of all time. And while this MTN Dew Super Bowl ad is not quite the same masterpiece as the Stanley Kubrick classic, it was thoughtfully done and maintained an incredible attention to detail, Bryan Cranston does a mean Jack Nicholson impression, and the green MTN Dew gushing through the elevator doors was a nice touch. As if that weren’t all enough, the :60 spot hits you with one more: Bryan Cranston dressed as the creepy twins. Awesome Super Bowl commercial.

1. Hyundai — Smaht Pahk

I’ve watched this one a few times now and it gets me rolling every time. Maybe it’s because I lived in Greater Boston for four years, but I just love watching a trio of Bostonians ripping on their awful accent. This was probably the commercial I heard talked about the most at work and I was happy to jump in with my own Boston accent. Not sure it’s going to move cars for Hyundai, but I’ll bet there’s a lot of people who learned about the Sonata’s smart parking feature for the first time. Well done.

Honorable Mentions

Tide gets a shout out for continuity for it’s Super Bowl Now, Laundry Later series of ads. Add in everyone’s favorite character from “It’s Always Sunny in Philadelphia” and you’ve got a recipe for success and ad recall.

Again, maybe it’s because I lived just down the road from Foxboro for four years, but I loved Hulu’s Tom Brady fake out. Not in the top five because, well, it features Tom Brady. Enough of the Patriots; I think America is ready to move on.

Finally, I noticed Budweiser ran a brilliant ad revisiting its classic Wasssup! Super Bowl spot. This was an absolutely brilliant ad that featured an empty apartment filled with smart devices coming to life to say the iconic Budweiser catch phrase. The only reason it’s not on my top five? It only aired in Canada. Budweiser’s ‘Typical Americans’ spot was fine, but I think I just wasn’t up for the emotional angle this year.

My Top 5 Super Bowl Ads of 2019

I didn’t know Luke Wilson was a ‘close talker.’

It’s that time of year again! Well, actually… I guess I skipped the past couple Super Bowls. But I’m back for my kinda, sorta, almost annual list of my top five favorite Super Bowl ads from the big game, as advertisers refer to it (side note: I think a Super Bowl spot making fun of advertisers using ‘the big game’ instead of ‘Super Bowl’ would be quite funny). You can view previous top five Super Bowl lists by clicking the ‘Super Bowl Ads‘ category. I feel like I’m keyword stuffing my blog now. On with the show…

5. Stella Artois — Change Up The Usual

The Big Lebowski and Sex and the City in the same ad? Brilliant! There’s something for everyone here. The Dude’s pronunciation of Stella Artois is what put this in the top five for me.

4. Washington Post — Democracy Dies in Darkness

With Tom Hanks narrating, this one grabbed my attention right away. But regardless of the narrator, this is a powerful spot championing journalism with many memorable moments and a touching tribute to journalists who have have been murdered. The ad ends with it’s famed Democracy Dies in Darkness tagline.

3. Colgate — Close Talker

With its extreme close-up of Luke Wilson and the fast-paced cuts, this one feels like a throwback to the hilarious Super Bowl ads from the ’90s. It would maybe be my No. 1 ad this year, but it was lacking a strong punch at the end. Also, this ad got me more excited to watch Seinfeld reruns (there’s that ’90s throwback again) than to run out and buy toothpaste.

2. Amazon — Not Everything Makes the Cut

This ad already had me roped in with Forest Whitaker trying to brush his teeth with his Alexa-connected toothbrush, but it kept my attention with Harrison Ford’s dog ordering and reordering tons of dog food. Closing the ad with a Queen hit was a timely, solid choice. At 90-seconds, it’s amazing to think Amazon spent some $15.6 million on this single spot; it could definitely be trimmed my :30 seconds.

1. DEVOUR — Food Porn

It was only a matter of time before some food brand came along and took advantage of the internet phenom known as ‘food porn.’ This ad is a cleaned up version of the original banned-from-the-big-game spot. I admit, the uncensored version definitely went too far. The :30 second spot is in much better taste.

Honorable Mentions:

Olay Killer: Skin — great play on the rise of facial recognition software, but lacking in execution.
bubly: “Can I have a bublé?” — this one had people talking at work, but it was a little too drawn out to make the cut.
Burger King: #EatLikeAndy — Here’s another one that got people talking. Overheard at work: “It was some guy dressed like Andy Warhol, but he looked weird.” I assure it was Andy Warhol.
Michelob Ultra: The Pure Experience — Makes the ‘honorable mentions’ list because ASMR.
T-Mobile — This was a series of cute, but all-too-true spots about how people communicate via text messaging.

What was your favorite Super Bowl ad of 2019?

My Top 5 Super Bowl Ads of 2016

puppymonkeybaby-mountain-dew-mashable
#puppymonkeybaby by Mtn Dew Kickstart. Image via Mashable.

Last year’s Super Bowl ad lineup was so poor, I felt completely uncompelled to watch any of the spots a second time, let alone actually write about them. The year before—the 2014 Super Bowl—wasn’t much better, the only truly memorable ad was “Puppy Love” from Budweiser—good enough for the No. 3 spot on my annual list (I hated the song, but loved the story).

Super Bowl 50 was loaded with hilarious ads selling for as much as $5 million for a :30 second spot. The main players—Budweiser, Volkswagen, Bridgestone—were either absent from the lineup or just didn’t deliver. Here are the top five spots that made the cut:

#5. Audi R8: Commander

Starting out in the No. 5 position on my list is also the only ad that took a dramatic approach. Audi’s Super Bowl commercial features a retired astronaut getting a taste of his old days of blasting off into space upon getting behind the wheel of his son’s Audi R8 V10 plus. Bonus points for featuring David Bowie’s “Starman.” Ah, who am I kidding? David Bowie made this commercial.

#4. Hyundai Genesis: First Date

Coming in at No. 3 on the list is a brilliantly executed ad featuring Kevin Hart as an over-protected father sending his daughter off on her first date. Hart offers the suitor the keys to his Hyundai Genesis, equipped with “Car Finder.” Little did they know, the Car Finder option allowed Hart to keep tabs on their date with his over-protective face popping up at all the wrong moments. The ad uses celebrity endorsement and humor while also showing off the car’s features and hitting a soft spot most of us are familiar with.

#3. Doritos: Doritos Dogs

It wouldn’t be a top Super Bowl ads list without a Doritos ad or two. One of two winners of the annual Doritos Crash the Super Bowl contest features dogs attempting to enter a supermarket to buy Doritos, but continually getting kicked out by the manager because dogs are not allowed. The dogs ended up using some old-fashioned trickery to sneak their way in. After a glorious 10-year run, this is apparently the last Doritos Crash the Super Bowl contest we’ll see.

#2. Heinz Ketchup: Wiener Stampede

Not much to say here. Stampeding wiener dogs meet their Heinz Ketchup family. Not much to it, but man, watching those cute little dachshunds dressed up in little hotdog costumes slow-motion-running through a field is both funny and adorable. It’s a good ad because of the product reinforcement played by the humans dressed in condiment bottle costumes.

 

#1. Mountain Dew: Puppymonkeybaby

I can only assume most viewers found this ad to be completely stupid, annoying and even creepy—I certainly did. However, once I watched it again (and again and again), I realized I couldn’t turn my eyes away as soon as the odd ‘puppymonkeybaby’ creature enters the room. Chubby baby legs, a hairy monkey body and tail, and an ugly little pug face. This ad is ranked lower on most lists, but it earned the top spot for me because it was memorable and laugh-out-loud hilarious. Also, this is a brilliant use of hashtag integration—go ahead, search #puppymonkeybaby on your social networking site of choice. This is not only the ad you most likely talked about at the water cooler the next morning, but also undoubtedly saw a gif or two show up on your Facebook News Feed. Well done, Mtn Dew, welcome to the big time.

Another great year for Super Bowl advertising. I was happy to see a nice return to slapstick comedy that we’ve come to expect from ads during the only sporting event capable of pulling in 100 million or so worldwide viewers. It was tough to narrow this list down to only five and even harder to pick a favorite—I even did some last-minute reshuffling. Which Super Bowl 50 ad was your favorite?

 

Honorable mentions:

Hyundai: The Chase – Who doesn’t love cute talking bears?
Hyundai: Ryanville – If you’re a Ryan Reynolds fan, this ad is for you.
Honda Ridgeline: A New Truck to Love – A little long and over-produced, but again, talking animals is always a safe bet. Oh, and Freddy Mercury.
Doritos: Ultra Sound – Here’s a familiar spot from Doritos (Remember “Sling Baby” from the 2012 Super Bowl?)

My Top 5 Super Bowl Ads of 2014

Image of the Super Bowl XLVIII logo.Another Super Bowl has come and gone and that means it’s time for a breakdown of my top five ads from one of the biggest days in sports. There’s not much to talk about in the 43-8 beating the Broncos took from the Seahawks so we’ll just dive right into it.

This year’s crop of Super Bowl ads seemed pretty weak at first glance. Maybe I was a little distracted from munching on a delicious assortment of Chex Mix, pizza and other delicious treats. Maybe the game was so boring that I just had too many side conversations and browsing on my iPhone to catch all the details of the commercials. In any event, upon a thorough review of each game-day ad on YouTube, it turns out there were some pretty high-quality ads. I’m still a fan of the slapstick comedic spots, but this year seems to have fallen suit with 2013 in leaning toward the dramatic and heart-warming side of life.

Below is my fourth annual list of the top five spots that aired during Super Bowl XLVIII. View my top five list from previous years here.

#5. Audi: Doberhuahua

This ad was a must for my top five list for the sheer chaos that ensued during the 60 seconds of terror. Things got a little weird, but you gotta love the appearance from Sarah McLachlan and just the mere thought of a Chihuahua with a snarling, oversized Doberman head running rampant in a zombie apocalypse-style setting. It was certainly talked about at offices around the country on Monday.

#4. Jamie Casino: Casino’s Law

You probably weren’t expecting any local ads on this list and you’d be right in assuming I’ve never featured one before. However, this is the most extravagant local spot I’ve ever seen–Super Bowl or not–and it deserves to be on this list. As AdWeek put it, Jamie Casino takes on a Saul Goodman-esque role, who was a “lawyer to the crooks until something bad happened to him—and he reinvented himself.” Please watch the full two minutes of local advertising glory. 

#3. Budweiser: Puppy Love

Here’s a sweet quasi-followup from Budweiser’s “Clydesdales Brotherhood” spot from last year. This ad probably would have slipped into the No. 2 position had the music been of a different tune–I can’t stand Passenger’s voice. My opinion aside, the girls in the room were nearly in tears before the commercial ended and it’s a must for this list.

#2. Chrysler: America’s Import (Bob Dylan)

This ad being in the No. 2 position reveals two things about me: 1.) I’m a sucker for Americana and 2.) I love Bob Dylan–my parents even thought was good idea to name me after the legendary American singer-songwriter. There’s a couple moments of this ad that I think are a little weak and it probably could have been done in 1:30 or even 60 seconds, but again, you gotta love the Americana set to the tune of Dylan’s aging voice and iconic music. Actually, I’m probably only justifying the presence of this ad on my list because I am such a Bob Dylan fan. Who cares, it’s my list.

#1. Doritos: Time Machine

After four years of reviewing Super Bowl ads, the score is even: two dramatic ads and two funny ads clinch the top spot. By now you should be familiar with the annual Doritos Crash the Super Bowl online commercial contest. The contest made a big splash when it debuted in 2006 and has produced some of the most memorable Super Bowl ads of the past decade. Indeed, I’ve now placed three Doritos ads throughout my four years of top five lists. This spot has it all: Short, cute and hilarious. I could watch this over and over and get a smile on my face every time. Well done, Mr. Anderson and good luck in your future film career.

Bonus spots that didn’t quite make the cut:

CarMax: Slow Clap – Who doesn’t love a good slow clap? Plus a cameo from Rudy!
RadioShack: The Phone Call – Everything you loved about the 80s.
Coca-Cola: It’s Beautiful – Nicely done and bold move–even stirring up a little controversy.
Chobani: Bear – More Bob Dylan!

My Top 5 Super Bowl Ads of 2013

It’s time for a breakdown of my top five spots from advertising’s biggest day. This was certainly a good year for Super Bowl advertising and an even bigger year for social media during the big game. Last year I ended up picking five funny spots and this year I have a more balanced list (as balanced as a top five list can get). Brands mostly went for heart-warming over hysterical this year and many of the comedic spots were really not that funny in my opinion or they were produced a little too over-the-top.

Social media played a role in this year’s brand bowl more so than ever before. If you’re a marketer reading this, I’m sure you’re well aware of the brilliant and timely posts delivered by the Oreo social media team. When the lights went out at the Superdome, Oreo pushed out the below image on Facebook and Twitter in a matter of minutes:

This was an image with real staying power. It picked up another thousand plus retweets the day after the big game, the Facebook post got over 20,000 ‘likes’ and close to 7,000 shares and the quick and witty post picked up tons of free press. Oreo is certainly on top of its game and made sure its ‘Cream Or Cookie’ Super Bowl spot was fully supported with social media build up and timely posts sent out before, during and even after the game. Social media activity like this can only be achieved with a command center and all hands on deck. The social media activity during the Super Bowl this year was certainly impressive, but it’s time to break down my favorite ads.

#5. Samsung Mobile USA – The Next Big Thing

I’m not usually one to fall for celebrity endorsements, but these two are hilarious. Not sure how much the ad will help in its epic battle for marketshare over Apple, but it can’t hurt.

#4. Viva Young – Taco Bell Game Day Commercial

This commercial is great. I can only wish I will be this cool when I’m sitting around in a retirement home a few decades from now. Only thing bad about it is now I have that Fun. song stuck in my head, which I spent most of 2012 trying to get rid of. At least it was in Spanish.

#3. OREO – Whisper Fight

A whisper fight in a library? Brilliant. Though I’m a little surprised it hadn’t been done before. Again, Oreo absolutely stole the show from a branding and marketing standpoint. They even took this moment to launch an Instagram account. Before the Super Bowl, Oreo had around 2,200 followers on Instagram and garnered around 35,000 followers by the end of Sunday night. Props to 360i and the Oreo social media command center.

#2. Budweiser Super Bowl Ad — The Clydesdales: “Brotherhood”

This ad literally brought tears to the eyes of some of my coworkers. With several terribly awful ads from Bud Light, Anheuser-Busch InBev totally redeemed itself with this tear-jerker of an ad.

#1. Ram Trucks Super Bowl Commercial “Farmer”

This one struck a chord with me from the first frame and had chills going through my spine by the end. Growing up in northwest Oklahoma and listening to farmers talk about the weather and wheat prices everyday definitely had an influence on this year’s pick. Paul Harvey had a big part in my life as well. Seemed like anytime I showed up at my grandparents house in Alva, Okla., Paul Harvey was delivering his famous “The Rest of the Story” segments on the kitchen radio. It also helped that the commercial was beautifully done with shots from a National Geographic photographer and a renowned documentary photographer. Nicely done, Dodge.

Bonus spots:

Because of my Oklahoma roots and because the Flaming Lips are just incredible in general: 2013 Hyundai Santa Fe | Big Game Ad | “Epic Playdate”

Because I love awkward moments: Unattended Laundry: You needed the machine. You got caught panty-handed (Speed Stick)

Because I love Amy Poehler: Best Buy – Asking Amy: Official 2013 Best Buy Game Day Commercial

My Top 5 Super Bowl Ads of 2012

Victorias Secret Adriana Lima Football in 2012 Super Bowl Commercial
Adriana Lima made an appearance in a couple Super Bowl commercials this year as well as a few other models and celebrities–none of which made the cut on my list. Please don’t hate me, Adriana.

Another good year in Super Bowl commercials. Last year I picked the most expensive commercial ever produced because of the overall tone, an intense music bed that climaxes at just the right moment and a final cut to a sleek shot of the Chrysler 300 that left me with goosebumps.

All the videos I have picked out this year are comical. For non-humorous ads, “NFL Timeline” was pretty good, but I felt the ad lacked the climatic build necessary for it to truly be successful. Super Bowl XLVI also had some of the worst follow-up ads in history. Though Volkswagen once again made my list, I think the YouTube-only teaser released a a couple weeks before the big game was far more humorous (and has nearly twice the number of views). Bridgestone took slightly different approach with its “performance basketball/football” ads and ultimately fell short. Finally, though I still get goosebumps watching Chrysler’s “Imported from Detroit” from last year, the follow-up spot with Clint Eastwood is less than chilling (though 4 million views on YouTube is pretty good).

Enough talk. Here’s my top five Super Bowl XLVI commercials:

#5. Volkswagen: The Dog Strikes Back

Again, I think this is a poor followup attempt and the ad took a lazy approach to tying back to the Star Wars theme from the previous year. The Web-only “Bark Side Teaser Spot” is much funnier and is ranked No. 1 on Hulu’s top 10 Super Bowl ads list. Still, “The Dog Strikes Back” managed to win this year’s AdBowl.

#4. Skechers: GO RUN Mr. Quiggly!

I actually missed this one during the game, but found it to be quite hilarious. A dog in running shoes is pretty darn funny I guess. Moonwalking across the finish line was a little over-the-top.

#3. Doritos: Man’s Best Friend

Now in it’s fifth year, the Doritos “Crash the Super Bowl” campaign keeps on delivering. This spot is great in that it tell a story in 30 seconds while still managing to be both funny and cute.

#2. Hyundai: Think Fast.

I can’t say I really remember any past TV ads from Hyundai–Super Bowl or not. However, this ad strikes a chord with me in a couple of ways… It has the element of humor and the idea of showcasing a car’s ability to bring someone back to life is quite amusing (and a great way to show the car’s features).

#1. Chevrolet: Happy Grad

This one might be the most underrated spot of 2012–not making the top 10 in the AdBowl or Hulu’s AdZone. In fact, this ad didn’t even make the top 10 chart on AdAge’s Super Bowl social media chart. Funny for obvious reasons, but I think it has strong sentiment because, let’s face it, this is what most people wish would have happened when they graduated. At least, I did.

So there you have it. Also, the New York Giants won the game. Now  I want to hear what your favorite Super Bowl XLVI commercials are. Please post in the comments section below, send me a tweet or take the poll:

Top Five Super Bowl Ads of 2011

After coming home from the library late in the third quarter, I quickly fired up Hulu and got caught up in the AdBowl. What a great way to watch the best ads of the night. Hulu had a nice dashboard to watch the ads with the ability to organize by most popular, most watched and order of appearance. With the ability to give a thumbs up or down to each ad and the Facebook and Twitter share buttons, Hulu was definitely a great site to analyze the ads and see what everyone else was thinking. So with that, I give you my personal “top 5” ads of Super Bowl XLV.

#5. Bridgestone: Carma

Bridgestone Tires has been running commercials during the Super Bowl since 2008 and has sponsored the halftime show the past two years. This year, Bridgestone featured two ads during the event and both have ended up in my top five. I find this ad to be clever not only because of the cute little beaver and heart-warming nature of the spot, but the ad also makes a strong point without making a big deal about it: Bridgestone tires can make a sudden stop in the rain with no problem.

#4. Doritos: House Sitting

I don’t think this one left anyone feeling warm-hearted … As usual this year, Doritos goes for humor and shock value in their Super Bowl ads. This ad is tastefully done for Doritos’ standard and is not nearly as creepy as the “Mmm … Cheese!” guy. I got to hand it to Doritos for the success of the “Crash the Super Bowl” contest now in it’s fourth year. What a great concept: Let the consumers take the spotlight and see what they come up with. Each year, consumers have delivered for Doritos and the contest leading up to the Super Bowl is a great way to build consumer relations and brad identity.

#3. Bridgestone: Reply All

This commercial is all about humor. In fact, this is the first ad I watched that made me LOL. Wow, I can’t believe I just wrote that. Anyway, the ad pokes fun at the ever so dreadful mistake of hitting “reply all” in an e-mail when the message was intended for just the sender. Who doesn’t love watching a guy flip out at the office?

#2. Volkswagen: The Force

This is just a great ad. The commercial quickly went viral on YouTube and now has over 22 million views. Not bad, even with the $6 million price tag to air the 60 second spot. The ad was talked about by seemingly everyone in the following days and Volkswagen gained additional impressions on morning talk shows and heart-warming stories about the six-year-old heart patient from Southern California. The ad itself tells little about the car and is based purely on keeping the viewer’s attention and ending with a good joke. The ad is … dare I say cute?

#1. Chrysler: Imported from Detroit

This might be the first time I have ever had a completely non-humorous Super Bowl ad as my favorite. This ad has a perfect  tone right from the start. The scars of the City of Detroit are showcased in a way that makes you feel proud to know Chrysler cars are made right here in the U.S. The tone of the voice-over (a Michigan man) carries over Eminem’s  musical crescendo in what seems to end with chills through my body every time I watch it. This commercial was severely under-appreciated on the various online voting polls, not even making the top 10 on Hulu. However, the ad is seeming to do its job after the first airing. Kelly Blue Book ranked its online traffic after each automobile commercial aired during the Super Bowl and the Chrysler 200 was the top ranking search with a 1,013 percent increase in traffic. Though the more humorous ads received more views and ranked higher, the commercial did get a lot of attention online and in the news.

Alright, there you have my “top 5” Super Bowl ads. Before I let you weigh-in on your favorites, I just want to say Coca-Cola really flopped on their strange “blockbuster” dragon slayer animated mini-movie. I’m not sure what this guy was thinking, but the ad was terrible. Oh, and what was Groupon thinking? That’s probably a topic for another day.