Leading up to my First Solo Photography Exhibit

Art show invitation for "Visions of Minnesota," a photography exhibit by Eric D Wheeler.
"Visions of Minnesota" takes place Jan. 27 from 4-8 p.m.

Tomorrow (Jan. 27 from 4-8 p.m.), I will present “Visions of Minnesota” at Iris Vision Care–my first solo photography exhibit. “Visions of Minnesota” will mainly feature black and white photographs from around Minnesota and will also have a few color images. I have also been experimenting with photography on my iPhone (or iPhoneography as some may call it).

For the past 45 days, I have stepped out of my apartment to snap a picture using my iPhone 4 of a road leading down to the Mississippi River here in St. Cloud, Minn. The road was recently put in along with a new park and is enclosed on both sides with tall trees. The project started after going on a photo walk one exceptionally foggy morning and has continued since. Besides the natural beauty of looking downhill on a road engulfed in ominous trees, the project has gained traction as I have pushed both my curiosity and creativity through the use of iPhone photo applications. Each photo is snapped from the same position and, although I use many different iPhone apps to create various effects in post-edit, each image ends up on Instagram and can be viewed by searching the hashtag #wheelers_road.

wheelers_road is an example of iPhoneography.
The first 16 days of my photo-a-day project utilizing multiple iPhone apps to capture a tree covered road.

The bulk of my show, however, takes a largely traditional approach to photography and includes many black and white landscapes and a few landmarks from central Minnesota, the Iron Range and Duluth. I will have a few color photographs on display including images from depicting nature and landscapes. The event is free and open to the public and all pieces are available for purchase.

I should probably fully disclose that this is technically a public relations event for Iris Vision Care. My girlfriend, Dr. Sally Jackula is the owner and I have been doing some light PR, photography and social media marketing for her for the past year or so. The main motive for holding the event at her office is to build awareness, get foot traffic and hopefully help her gain a few new clients. That being said, I am very much excited about showing off my work for the first time without any public backing or organizational support such as being part of an art crawl or photography contest.

The Androy Hotel in Hibbing, Minnesota.
This photo of the Androy Hotel in Hibbing, Minn. will be one of my larger framed photos for sale.

From a public relations perspective this has definitely been a success so far. One of my photos taken at Quarry Park last year is currently featured on the cover of Minnesota Moments magazine, which hit newsstands earlier this month. I ordered 100 postcard-size invitations to hand  out (pictured above). I secured an interview with an arts reporter who ended up writing a story, which ran in the Jan. 19 edition of Up Next. I submitted my event to several area events websites including the sctimes.com, kvsc.org and aroundthecloud.org and even got a live-read community service announcement on KVSC-FM.

Of course, I put forth the standard social media effort as well–creating a Facebook event and cross-promoting on my photography page, personal page and on the Iris Vision Care page. I spread the news using Twitter, Google Plus and LinkedIn as well. I even changed my cover photo on Facebook. To top it all off, Ryan Ott featured my photography exhibit in his “Five things to do in Minnesota” for this weekend on iammnnice.com. That was a bonus I didn’t even see coming. Thanks, Ryan!

With that, I hope to see you at Iris Vision Care to check out my work as a budding photographer. Please help me spread the word during these final hours leading up to the event by sharing this post. Thanks!

Busy Photographer: Wedding, Art Show & New Online Store

My photos setup at my first art show--the St. Cloud Art Crawl.

The past couple weeks have been rather frustrating as a job seeker, but with my recent developments as a photographer, spirits remain high. Recently, I shot my first wedding with a friend, held my first art show in the St. Cloud Art Crawl and finally opened my Etsy shop so I can sell prints online.

As nervous as I was about shooting my first wedding, it turned out quite well and I couldn’t be happier with the results. With compliments from the bride and mother of the groom, I would call the day a success. Please read more about my experience in my previous post.

I might also call my first art show a success. I was asked via Twitter by Kathrine McDowell to participate alongside her at the Le St. Germain Hotel in the St. Cloud Art Crawl a couple weeks before the event. Of course, this meant I needed to purchase prints, mattes, frames and whole lot more to make it happen.

My prints arrived the day before the Art Crawl and I still needed to purchase mattes. It always seems to be the little things that I forget with these hurried events. The day of, I ran out of tape, I realized I was missing some 5×7 prints from my online order, I forgot to print business cards/brochures and I had to get change an hour before the event started.

Although I started setting up about 30 minutes later than planned, I was ready to go as the first ‘art crawlers’ started to come in. With black and white photos elegantly displayed in black frames and white mattes, my art looked great propped up against a white table cloth.

The Colosseum in Rome, Italy, black and white photograph. Copyright Eric Wheeler, 2009.
The Colosseum in Rome. Copyright Eric Wheeler, 2009.

As expected, the night was fairly slow and I only sold a few 4×6 matted prints and one small framed black and white of one of my all-time favorite photos. It was nice talking to people as they came in and telling them about how I got some of the shots. As the night began to wind down, I was pleased with how everything went and satisfied I had sold a few items. Then, as I was packing up, a man came over and was really excited as he looked at my large framed photo of The Colosseum in Rome. He told me he wanted to buy it but needed to get some cash from an ATM first. I excitedly told him I would wait for him and when he returned, I handed over my first large framed print–for $100. How exciting to know a 16×20 photo of mine is hanging in someone’s home!

Now with many of my favorite prints through the years already matted, I have taken the next step and opened my own online shop on Etsy. Since I first saw an old friend open her Etsy shop, which eventually turned into a brick-and-mortar store in Enid, Okla., I have wanted to do the same. Well, that is now a reality. Now when someone on my Facebook page tells me they want to buy a print or they would “hang that on their wall,” I can direct them to etsy.com/shop/photographybywheeler. I have not sold anything yet, but I do have 10 matted prints up for sale. Please check out my Etsy shop and if you see something you like, buy it! Or at the very least, help me spread the word.