Social Media Rundown: Facebook Data Privacy Saga; Giuliani Gets Pranked on Twitter; YouTube’s Story Feature Expands

As Trump’s cybersecurity adviser, you’d think he’d have some grasp of how the internet works.

The latest chapter in the Facebook data privacy saga reveals even more questionable business practices and leadership at the social media giant. I doubt anyone is surprised at this point, but I do find it fascinating how Facebook and its leaders keep digging themselves into an ever-deepening hole. Facebook continues to dominate the social media news cycle while companies like Snap and YouTube keep rolling out new features to try and stay relevant. Meanwhile, Rudy Giuliani seems to have no idea how the internet works, which is curious seeing as how he is Trump’s cybersecurity adviser.

In this week’s learn section, you can learn about the differences between Google Ads and Facebook Ads and also learn how to boost your Facebook ad relevancy score.

Social Media News:

  • Facebook Used People’s Data to Favor Certain Partners and Punish Rivals, Documents Show (The New York Times). The Facebook data privacy saga continues on. In this chapter, unredacted documents show Facebook used data it collected on users to favor certain partners and punish rivals. The documents further illustrate how Facebook executives treated data as the company’s most valuable resource. Mark Zuckerberg and Sheryl Sandberg “were intimately involved in decisions aimed at benefiting the social network above all else and keeping users as engaged as possible on the site, according to emails that were part of the document trove.” You can go deeper with this story with the Axios AM newsletter.
  • Rudy Giuliani Is Trump’s Cybersecurity Adviser. He Might Want a Refresher (The Washington Post). Always remember to double check your tweets for possible typos, or in the case of Giuliani, to make sure you’ve added spaces between all your sentences. When text is butted up against a period without a space, Twitter assumes it’s a link and well, hyperlinks it. Click through to see his tweets. Direct quote from Giuliani: “Twitter allowed someone to invade my text with a disgusting anti-President message.” He clearly doesn’t understand how the internet works.
  • YouTube Is Rolling out Its Instagram-Like Stories Feature to More Creators (The Verge). YouTube Stories last for seven days on the mobile app, appearing for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. “The focus for YouTube Stories, which was first announced in November 2017, seems to be on community engagement and channel promotion more than day-to-day life updates.”

Learn:

  • Demystifying Google Ads vs. Facebook Ads (Angelic Digital via Medium). It’s basically a difference between paid social and paid search, but this short blog post gives a nice breakdown of the key differences.
  • 6 Ways to Achieve High Relevance Scores in Facebook Ads (Socialnomics). Higher ad relevance scores will lead to lower costs and better ad visibility leading. This article breaks down what the Facebook ad relevance score is, how it’s calculated, and ways to achieve a higher score.

Chart of the Week:

Social Platforms: Active Global Accounts (From Hootsuite’s Social MediaTrends Report 2019).

Social Platforms: Active Global Accounts
Facebook continues to dominate in the global monthly active user category.
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Social Media Rundown: Facebook’s Data Dilemma; the Rise of Instagram Stories; A Twitter Edit Button?

FRONTLINE: The Facebook Dilemma
Watch the two-part series “The Facebook Dilemma” on PBS.

The New York Times published a rather scathing look inside the ongoing crisis at Facebook driven by privacy issues and the spread of disinformation. Although I haven’t read the full piece yet (it is quite long), it’s clear it takes particular aim at CEO Mark Zuckerberg and COO Sheryl Sandberg for their negligence in allowing the company to get into this mess in the first place. If you find the NYT story of interesting, be sure to also watch the two-part documentary from PBS’s Frontline “The Facebook Dilemma.”

Instagram Stories have not only grown at an incredible pace (see chart below), it has also shown success in other ways, like the million-dollar business of designing people’s Stories. Some surprising news came from Twitter CEO Jack Dorsey regarding a possible edit button for tweets. What might such an edit button look like? How many times could you edit a tweet? And for how long after it’s sent? That’s what the folks at Twitter need to figure out as they decide whether or not to roll out such a feature.

Finally, don’t forget to check out the Learn section for tips on building thought leadership and how to maximize your videos shared on social media.

Social Media News:

  • Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis (The New York Times). This is a long read that I’m planning to take on this weekend, but the key point is that both CEO Mark Zuckerberg and COO Sheryl Sandberg bear direct responsibility for the company’s woes: “Bent on growth, the pair ignored warning signs and then sought to conceal them from public view. At critical moments over the last three years, they were distracted by personal projects, and passed off security and policy decisions to subordinates, according to current and former executives.” On Sandberg: “While Mr. Zuckerberg has conducted a public apology tour in the last year, Ms. Sandberg has overseen an aggressive lobbying campaign to combat Facebook’s critics, shift public anger toward rival companies and ward off damaging regulation.” So, Facebook is not exactly showing expertise in crisis communication. If you do read the full piece, be sure to also read Facebook’s response.
  • Facebook and “The Data Dilemma” (PBS Frontline). Speaking of Facebook, this is a nice video overview of what Facebook knows about you, and how it knows it – from the use of “shadow profiles,” to the main ways Facebook tracks you on the web, even when you’re not on Facebook. This is a companion video to the much longer two-part investigation of Facebook’s privacy controversy that you should definitely watch. It’s also on YouTube.
  • Designing People’s Instagram Stories Is Now a Million-Dollar Business (Fast Company). With 11 million users, at a rate of 100,000 app downloads per day, Unfold, the Instagram story template app, is set to bring in $2.6 million in revenue for 2018.
  • Dorsey Says Twitter Is Thinking About an Edit Button to Fix Typos in Tweets (The Next Web). Twitter CEO Jack Dorsey said the company has to carefully consider use cases for the edit button before making it a reality – and it could potentially be tooled to help fix typos. In my opinion, this would be the biggest change in the company’s history; even bigger than increasing the character count to 280.
  • LinkedIn Expects Media Biz to Bring in $2 Billion in 2018 (Axios). LinkedIn’s increased ad revenue can be attributed to higher user engagement on the site, driven by recent changes to pages and the LinkedIn news feed.

Learn:

  • How to Use Social Media to Build Thought Leadership (Social Media Today). From sharing quality content and knowing your audience to providing original research and building a professional profile, this is a nice listicle of how to position yourself or your brand as a thought leader.
  • How to Maximize the Exposure of Your Videos: A Strategic Plan (Social Media Examiner). This blog post has a list of five ways to post, promote, and distribute videos more effectively.

Chart of the Week:

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (Buffer). 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing). Click the image for more stats and strategic insight into Instagram Stories.

Growth of the Stories Format from 2014-2018.
As Snapchat’s growth has been nearly stagnant for the past three years, Instagram, Facebook, and WhatsApp have seen explosive growth.

What are the top social media news stories and learnings that I missed this week?

Social Media Rundown: Midterm Social Media Trap; Ability to Delete Sent Facebook Messages; Top Video Trends

The 2018 midterm elections have come and gone without any evidence of significant foreign interference. Attempts to undermine the U.S. election process was limited to attempts at spreading disinformation and fear by an infamous Russian troll farm. It seems the efforts from Facebook, Twitter, and the like were mostly successful in their attempts to tighten up security on their platforms. However, Facebook’s ad screeners seem to have gone a bit too far in what ads were rejected, and a path to government regulation of social media platforms seems somewhat imminent.

Midterms aside, be sure to read on for a new Facebook Messenger feature that allows users to delete sent messages up to 10 minutes after they’ve been sent. This week’s learn section includes a Hootsuite blog post with everything you need to know about LinkedIn videos. Plus, four shifts at Facebook and how to work the changes into your social media marketing strategy.

Social Media News:

  • You’ll Soon Be Able to Delete a Facebook Message up to 10 Minutes After It’s Already Been Sent (Business Insider). The ability to unsend a private message is in addition to the app’s “secret conversations” feature, where users can have their messages expire after a set amount of time.
  • We Tested Facebook’s Ad Screeners and Some Were Too Strict (The Atlantic). Facebook has some kinks to iron out in its pledge to make advertising more transparent and to protect American elections from unlawful influence. “Facebook prohibited 5 percent of our ads for Veterans Day gatherings. Facebook also prohibited 18 percent of national park ads linking to government websites.”
  • Trump Says He’s Open to Working with Democrats in Regulating Social Media Companies like Facebook and Twitter (CNBC). Some options to regulate social media companies include enacting privacy regulations, similar to those being imposed in Europe. Trump warned it would be a balancing act between protecting free speech and finding adequate legal boundaries.
  • A Russian Troll Farm Set an Elaborate Social Media Trap for the Midterms — and No One Bit (NBC News). A website claiming to be run by an infamous troll farm tried to tip journalists and spread fear of election meddling, but failed to generate any serious attention. While social media companies have gotten more serious about preventing the spread of disinformation, hate speech, propaganda, and foreign election interference, some say the issue will never be fixed.

Learn:

  • Everything You Need to Know About LinkedIn Video in 2019 (Hootsuite Blog). LinkedIn has been putting more emphasis on video. This in-depth article tells you everything you need to know, from the video specifications to how to set up video ads. Plus, a nice list of video content ideas.
  • How 4 Shifts at Facebook Will Affect Communicators (PR News). The skinny: ‘Facebook Zero’ is here, Stories gain popularity, video ads could be a better buy than News Feed, and Messenger has become the private news feed for users. Read on to see how to take advantage of these trends.

Chart of the Week:

Top 10 Video Trends [Infographic] (MarketingProfs). Also from the infographic: Video is becoming more search-friendly; thanks to AI and closed captions.

Live streaming is the top video trend for 2018.
The top video trend for 2018 is live streaming.

Social Media Rundown: Twitter Fights Bots; Facebook Shows Decline in Europe; Gab is the Fringe Forum of Choice for Extremists

The top social media stories of the week focus on two familiar social networking giants (Facebook and Twitter) and one that is likely only familiar to a few (Gab). For the unfamiliar, Gab is a fringe social networking site that promises a guarantee of free speech, no matter how offensive. Robert D. Bowers, the suspect who allegedly opened fire on the Tree of Life synagogue in Pittsburgh grew a large following on Gab — where he had a verified account — by sharing a steady stream of anti-Semitic statements.

As the major social media companies make important changes in their platforms to curtail the spread of fake news and limit hate speech by banning users who violate their self-set community standards, new platforms like Gab will continue to crop up. When extremists are banned from one social networking site, they usually just move to another platform, which is often a fringe forum, “where there is far less content to counter many of the false conspiracy claims that people being radicalized are likely to see.”

On that note, Twitter is busy making it easier to report fake accounts; although I remain skeptical that adding the reporting option “the account tweeting this is fake” will have much of an impact. Meanwhile, despite its good intentions, the Twitter Midterms Page was flooded with hyperpartisan and false news shortly after launch.

Be sure to check out the two charts below to see how ubiquitous Facebook has become. And don’t skip the learn section for an inside look at the social media strategy of the Financial Times and how to combine email and social ads for better conversions.

Social Media News:

  • Twitter Now Lets You Report Accounts That You Suspect Are Bots (The Verge). In Twitter’s ongoing fight against spammers and fake accounts, you can now select “it’s suspicious or spam” on a tweet to see the option “the account tweeting this is fake.”
  • Zuckerberg Says the Future Is Sharing via 100b Messages & 1b Stories/Day (TechCrunch). Stories are where the majority of Facebook sharing growth is happening, and Facebook Stories are gaining momentum after a slow and buggy start. Look no further than these stats to see just how popular Messenger has become:

Facebook Messenger is now the company's most popular product with 1.3 billion monthly active users and 10 billion messages sent each month.
Facebook Messenger is becoming more and more popular with 1.3 billion people using the service each month.

  • Twitter Just Launched a Midterms Page and It’s Already Surfacing Trolls and False, Hyperpartisan News (BuzzFeed News). Just hours into its rollout, the ‘latest’ tab on the Midterms Page was promoting hyperpartisan and false news, as well as tweets from seemingly automated accounts.
  • The Pittsburgh Suspect Lived in the Web’s Darkest Corners (The Atlantic). Robert Bowers was an avid user of Gab, a social network popular among white nationalists and the alt-right. Gab allows users to say pretty much anything they want. The social networking site’s maximalist approach to free speech has made it the de facto home of extremist figures who have been banned from mainstream social networks for making threats, inciting violence, or promoting racist, sexist, and anti-Semitic ideas.

Learn:

  • Inside the Social Media Strategy at the Financial Times (Simon Owens via Medium). The Financial Times is projected to hit 1 million paying digital subscribers by next year, and has done so while maintaining a hard paywall. According to FT’s head of social media, their strategy is not all that different than if they were operating without a paywall. “Putting this stuff on social in a compelling way, a shareable way, in a way people like and want to engage with, is a good practice for us. It gets our journalism out in front of more people than it would otherwise. And also, it helps us reach audiences we wouldn’t otherwise.”
  • How to Combine Facebook Ads and Email Marketing for Better Conversions (Social Media Examiner). Read on to learn how to use Facebook ads with email marketing to improve conversions in three steps.

Chart of the Week:

Facebook’s User Base Is Declining in Europe, and That Ought to Terrify Its American Bosses (BusinessInsider). Facebook has more users in Europe than it does in the US. The downshift comes after the Cambridge Analytica privacy scandal and the implementation of GDPR.

Facebook Monthly Active Users in Europe has shown a decline in the first three quarter of 2018.
Monthly Active Users on Facebook has shown a drop in growth in Europe for the first time in the company’s history.

Social Media Rundown: Facebook Messenger Update; New ‘Thumb Stopping’ Facebook Feature; Political Ad Spend; New LinkedIn Algorithm

Screen shots of Facebook Messenger 4.
Facebook Messenger 4 promises a simpler design.

If you’re a heavy Facebook Messenger user, you know how cluttered the app has become. Messenger 4 promises a simpler layout with fewer tabs and an overall cleaner interface. Also in the world of Facebook, the ‘thumb stopping’ 3D photos feature is slowly being rolled out, and the company has revealed its biggest political ad spenders on its platform.

Lastly, be sure to learn about the new LinkedIn algorithm, how to get the most of LinkedIn hashtags, and how to make the most of quotes in Instagram.

Social Media News:

  • Facebook Is Finally Decluttering Messenger (Engadget). Facebook is making things simpler with Messenger, going from nine tabs to three. There’s the Chats tab (conversations), the People tab (who’s online), and the Discover tab (discover businesses). The latter will give you access to the platform’s Instant Games feature as well.
  • ‘Inherently Thumb Stopping’: Engagement-Thirsty Marketers Try out Facebook 3D Photos (DigiDay). I’ve seen these in my feed and they definitely catch your eye and almost force you to engage with the content. “Long-form video has been declining as attention span [in News Feed declines]. 3D photos are the logical next step as a format that grabs your attention.” I’m looking forward to this feature being rolled out to everyone soon.
  • Facebook Reveals Its Biggest Political Ad Spenders (AdAge). Some major ad dollars — $256 million on 1.7 million ads — being spent by politicians on Facebook. Beto O’Rourke is the top spender at $5.3 million on 6,000 ads. Donald Trump is not far behind with $4.8 million spent since May, buying more than 100,000 ads.
  • LinkedIn Adds a New Algorithm to Generate More Engagement from the Users (Digital Information World). The social network recently updated its algorithm in order to generate more engagement on the user’s posts. Learn more about these changes on the HubSpot blog.

Learn:

  • The Complete Guide to Using LinkedIn Hashtags (Hootsuite Blog). Hashtags are new to LinkedIn, and the company seems to be going all in with the new feature. Adding hashtags to updates and articles gives them a higher chance of being discovered by users who follow or search for the hashtag you’ve used. But how hashtags are used on LinkedIn are a bit different than on other social media platforms. This article has some helpful tips and tricks to make the most of the new feature.
  • How to Create and Use Instagram Quotes in Your Strategy (Later blog). This article has some good ways to use quotes in Instagram to increase engagement. These can mostly be applied to other social media platforms as well. The article also has a couple handy apps for creating quote images such as canva and AdobeSpark.

Chart of the Week:

Around two-thirds (68%) of U.S. adults use Facebook. With the exception of YouTube, no other major social media platform comes close to Facebook in terms of usage. Around a third of U.S. adults (35%) say they use Instagram.

Majority of Americans now use Facebook and YouTube.
Facebook continues to dominate among all social media sites.

Social Media Rundown: Pivot to Video? Not So Fast; Facebook Hack; Russian Trolls Influence Brexit

Facebook thumbs up.
Even as Facebook executives were insisting that video consumption was skyrocketing, it was becoming clear that some of the metrics the company had used to calculate time spent on videos were wrong.

Not a lot happening in the world of social media this week; just the usual: shady Facebook news, data breaches, and more revelations on Russia’s influence on the Brexit referendum. For the learning section, I’ve stumbled upon two articles about using video to engage with your online audiences — check it out!

Social Media News:

  • Did Facebook’s Faulty Data Push News Publishers to Make Terrible Decisions on Video? (NiemanLab). Publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real. Perhaps we’re not actually in the midst of a video revolution.
  • Facebook’s Latest Hack Was by Spammers Who Just Wanted Money (Mashable). Facebook’s latest hack had the information of 29 million users scraped, but apparently by scammers wanting financial gain, rather than for political or ideological purposes.
  • Russian Trolls Sent Thousands of Pro-Leave Messages on Day of Brexit Referendum, Twitter Data Reveals (The Telegraph). The day of the Brexit vote, Russia mobilized an army of trolls, which at one stage included 3,800 accounts. The fake accounts Tweeted out 1,102 posts with the hashtag #ReasonsToLeaveEU. Now, how will Twitter prevent this from happening again?

Learn:

  • Twitter Has Renewed Its Live Video Push & Here’s What You Need to Know (TopRank Marketing). Once the dominate player in live video, Twitter fell to the likes of Facebook, YouTube, and even LinkedIn. This blog post has a few things to consider before jumping into live Twitter video.
  • 4 Ways to Use LinkedIn Video for Your Business (Social Media Examiner). Speaking of video, this article has some solid ideas on how you can use native LinkedIn video to engage with your audience.

Social Media Rundown: Unilad Going Under; Nobody Reads Trump’s Tweets; Another Facebook Breach; Twitter Removes Accounts

It’s been a fairly big week in the world of social media with yet another Facebook security breach, more Twitter account removals, and the bankruptcy of Unilad, the mega Facebook viral publisher. Plus, be sure to make your way down to the learn section for a newly discovered tool for turning audio interviews into short video clips and some tips on creating buzz on social media.

Social Media News:

  • Unilad: Facebook Viral Publisher Goes into Administration (The Guardian). The website’s parent company, Bentley Harrington, has debts of more than £6m. The company, which began life as a student “banter” page, is one of the world’s biggest publishers of viral content. Many viral publishers have struggled to translate their enormous reach into a profitable business model, owing to the high cost of making bespoke native ads.
  • Trump’s Tweets Are Less Read and Influential Than People May Think (Axios). Nearly 60% of Americans rarely or never read Trump’s tweets. Follow the link for a few more stats on public trust, news media, and politicians.
  • Twitter Removes 50 Accounts Posing as Republican Party Members in Pre-Election Crackdown (The Telegraph). The company said it was acting to “protect the integrity of elections” by banning users who had stolen profile information from others. It said it was deleting 9.4 million accounts a week overall as it battles a wave of fake users.
  • Facebook Reports Security Breach Affecting 50 Mn Accounts Globally (Inc42). The safety breach on Sept. 25 was due to attackers exploiting a vulnerability in Facebook’s code that impacted the “View As” a feature on profiles. Facebook claims to have fixed the issue.

Learn:

  • How to Repurpose Audio Content for Social Media and Beyond (Social Media Examiner). This is where I discovered Headliner App, a free online tool that easily converts podcasts (or any audio) into a short video (limited to 10 minutes in length). Could be handy for chopping up audio interviews into bite-sized content to share on social media.
  • How to Generate Social Media Buzz for Your Product (Social Media Explorer). From creating a branded hashtag to hosting an event or contest, this article has some quick tips for creating buzz on social media.

Chart of the Week:

According to this chart from Sprout Social, measuring ROI is still the biggest challenge for social media marketers.

Measuring the ROI of social media marketing remains a top challenge for marketers.
Top Challenges for Social Media Marketers, according to Sprout Social.

Social Media Rundown: Election Meddling via Social Media; Infowars Gets the Boot; Facebook Considers Replacing ‘Share’ Button with ‘Message’ Button

Coordinated disinformation campaigns, GDPR non-compliance, and the removal of Infowars from social networking sites — all just another week in social media news. Plus, is Snapchat no longer cool? Asking for a friend.

Be sure to check out the learn section for some ideas on using social media to market your next event and a handy checklist for building out your social media marketing strategy.

Social Media News:

  • Hackers Already Attacking Midterm Elections, Raising U.S. Alarms (Bloomberg). Facebook shut down dozens of accounts and pages to stop a coordinated disinformation campaign. “Even as Twitter and Facebook launch new initiatives to stop such meddling, hackers are adjusting to avoid — or at least delay — detection. Some of the suspect pages Facebook shut down in July had been operating for more than a year.”
  • More Than 1,000 U.S. News Sites Are Still Unavailable in Europe, Two Months after GDPR Took Effect (NiemanLab). With two years to prepare for GDPR, about a third of the 100 largest U.S. newspapers have opted to block their sites in Europe. Among them: the Chicago Tribune, New York Daily News, and the Boston Globe. ¯\_(ツ)_/¯
  • YouTube, Apple and Facebook Remove Content from Infowars and Alex Jones (CNN). Each social media platform said it had removed content from Jones or InfoWars because it had violated their policies, thus shutting down his key distribution channels. Infowars accounts are still active on Twitter. And unfortunately, there will always be another Alex Jones.
  • Facebook Tests Replacing ‘Share’ with ‘Message’ Option on News Feed Posts (Social Media Today). Let’s all hope this doesn’t pan out. “The new format would likely see a reduction in public post sharing, further shrinking already low organic reach numbers.”

Facebook tests a 'message' button.
To share or message?

Learn:

  • How to Drive More Event Engagement Using Social Media (Social Media Today). This is a nice rundown of ways to maximize event marketing before, during, and after an event. Some of these are obvious (i.e. send email updates before the event) while others are a little more creative (i.e. set up social media stations at the event).
  • 10 Essentials for Your Social Media Marketing Campaigns (PR Daily). Here’s a quick, no-thrills checklist of what you need to build out a social media strategy.

Chart of the Week:

Daily active user growth: Snapchat.

Has Snapchat already stopped growing? Sure looks like it.

Social Media Rundown: Toxic Speech on Twitter; Facebook Combats Political Influence Campaigns; WhatsApp Makes Business Push

Lots of social media news worthy of your time this week. And don’t forget to check out the learn section for a detailed look at how Gary Vaynerchuk turns once piece of long-form content into 30+ pieces to share on social media.

Also, here’s an interesting infographic to consider when thinking of how people will likely view your content on each social networking site:

Time spent on social networks in the US: mobile vs. desktop
See anything that surprises you here? Are you among the 2% who use Instagram on desktop?

Social Media News:

  • Twitter Is Funding College Professors to Audit Its Platform for Toxicity (The Verge). The researchers will investigate how toxic speech is created on Twitter. The team will also create algorithms to track whether conversations are “uncivil” or if they veer into “intolerant” in what could be hate speech.
  • Facebook Identifies an Active Political Influence Campaign Using Fake Accounts (The New York Times). Not much has changed since the 2016 presidential election. Although it does seem the company is doing a better job of getting ahead of things; Facebook detected and removed “32 pages and fake accounts that had engaged in activity around divisive social issues.” It’s a continuous game of whack-a-mole.
  • Snapchat’s New Voice-Activated Lenses Point to a Wild Future for AR Advertising and Commerce (Forbes). Snapchat’s latest Lenses react to a specific keyword instead of visual cues such as opening your mouth. The new Lenses animate after hearing a specific keyword, which Snapchat displays on the screen.
  • WhatsApp’s Making a New Business Push, Pointing to Significant Revenue Opportunities (Social Media Today). WhatsApp Business now offers businesses new options for connecting with customers, including request helpful information, start a conversation, and get support.

Learn:

  • The Garyvee Content Strategy: How to Grow and Distribute Your Brand’s Social Media Content (garyvaynerchuk.com). If you follow Gary Vaynerchuk, then you know he pushes out a ton of content. This post included a slide deck that breaks down how he took a recent 2-hour keynote address to create 30+ pieces of content to share on social media, blogging platforms, and audio & video sites.

What social media news or social media marketing tips caught your eye this week?

Social Media Rundown: Facebook’s Stock Tanks; Trump Accuses Twitter of Shadow Banning Republicans; Tips on Using Hashtags in LinkedIn

Twitter mobile app in use.

With a 20 percent drop in its price, now might be a good time to buy some Facebook stock. That is, if you have the cash and the confidence that the company will bring in more ad revenue and churn out higher user growth in the future. Also in Facebook news, Watch Party is launched within Groups and the company tried to set up shop in China, but was subsequently turned down.

Donald Trump makes his first appearance in the Social Media Rundown as he created a bit of news this morning for accusing Twitter of ‘shadow banning’ Republicans on its platform. Meanwhile, Mueller is busy examining Trump’s tweets in wide-ranging obstruction inquiry.

Lastly, you’d think brands would quit starting fights with Wendy’s on Twitter. This time, it was Steak n’ Shake that poked the bear. Wendy’s remains undefeated in Twitter battles. Read the full back and forth in this Fox News piece.

Social Media News:

  • Facebook ‘Puts Privacy First’ and Stock Plunges 20% (CNN). Wall Street’s sharp reaction followed an earnings report that showed slower than expected growth in user numbers and ad revenue. Facebook CFO David Wehner said sales growth may decline as the company prioritizes new formats like Stories and offers users “more choice around privacy.”
  • Facebook ‘Watch Party’ Is Now Available Worldwide (Mashable). Facebook has officially launched ‘Watch Party,’ a feature that lets people in Facebook Groups watch live or pre-recorded videos together (and chat) in real time. For now, a Watch Party can only be launched inside of a Facebook Group. I can’t imagine this ever being a success. But who knows.
  • The Story behind Trump’s Claim That Twitter Is Shadow-Banning Conservatives (Slate). “Shadow banning” refers to social media companies’ practice of making users’ posts visible only to themselves, without banning them outright from the platform. A story in Vice said that “Twitter’s new strategy to make trolls less visible was accidentally ensnaring some Republican politicians, making it harder to find them in the search bar by not autofilling their account names.” Twitter has corrected the problem, and it’s worth noting the issue was technically not a shadow ban in the first place.

Learn:

  • How to Maximize Your Exposure with LinkedIn Hashtags (Social Media Examiner). LinkedIn recently added a ‘Your Communities’ box to your home page that’s full of hashtags you’re following (both suggested hashtags and those you select). LinkedIn has also put more emphasis in hashtags in other ways so this is a good time to think about how best to leverage hashtags to get your content seen.
  • Organic Reach Is in Decline — Here’s What You Can Do about It (Hootsuite Blog). As this blog post suggests, organic reach is likely declining on other social networking sites as well, not just on Facebook. This means social media posts aren’t reaching as many people as before. This post has some ideas on how to deal with the decline in organic reach.

One more thing; because this tweet is the funniest thing you’ll see all week. ‘What pigeons do for fun’ is what keeps Twitter running.