Advertisements

Tag Archives: facebook

Social Media Rundown: Social as a News Source Falls; Facebook Demands Consent for Email/Phone Ad Targeting; IHOP Pulls a Social Media Stunt

It’s been an exciting week in the world of social media, from IHOP flipping the ‘P’ in its name to a ‘B’ in the name of burgers to the harrowing trip of a brave little raccoon to the top of a 23-story building in St. Paul, Minn.

The MPRraccoon scales the 23-story UBS building.

The MPRraccoon was the hero no one expected.

Besides all that, there’s a new report out that says people are turning to social media — specifically Facebook — as a news source considerably less than in the past. Read on for more news in this week’s Rundown.

Social Media News:

  • After Years of Growth, the Use of Social Media for News Is Falling across the World (NiemanLab). People are turning away from Facebook for news. In the U.S., 39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. But messaging apps are picking up the slack. This article is a nice breakdown of a new Digital News Report from the Reuters Institute for the Study of Journalism.
  • Facebook Demands Advertisers Have Consent for Email/Phone-Based Targeting (TechCrunch). “Starting July 2nd, advertisers will have to declare whether contact info uploaded for ad targeting was collected with proper user consent by them, one of their partners or both. Users will be able to see this info if they opt to block future ads from that business. Facebook had always technically required consent, but it hadn’t previously done much to enforce those rules.”
  • Twitter Wants to Send You Personalized News Notifications (The Next Web). The mobile notifications will be personalized based on user interests. You know, just in case you’re not currently getting enough notifications on your phone.
  • LinkedIn Improves the Relevance of Its Feed with Hashtags (We Are Social Media). You can now personalize your LinkedIn feed with the hashtags you’re most interested in following. This small change should make hashtags more important to include in LinkedIn updates. Hopefully people — and brands — don’t go overboard.

Learn:

  • Internet Flips out after IHOP Turns the Letter ‘P’ to a ‘B’ for Burgers (ABC News). IHOP officially announced the limited-time name change Monday morning after teasing it on social media asking users to guess what they thought the name would “b”-come. IHOP’s peers were quick to poke fun at the stunt with perhaps the best zinger, of course, coming from Wendy’. As with any social media or PR stunt such as this, there are always lessons to be learned.
  • How to Create a Social Media Marketing Strategy in 8 Easy Steps (Hootsuite). This Hootsuite post takes you through an eight-step plan to create a social media strategy. From setting goals to running a social media audit, this is a pretty comprehensive blog post, but without being overwhelming.

What social media news caught your eye this week?

Advertisements

Social Media Rundown: Lots of Facebook Headlines; Instagram Algorithm, Explained; Building Social Proof

Another week of news regarding Facebook privacy concerns and other negative headlines for the battered social media giant. It’s OK though, I’m sure we’ll all keep using the social networking site like nothing’s wrong.

Mark Zuckerberg takes a sip of water before Congressional questioning.

Also, be sure to check out the learn section to see how the new Instagram algorithm works, ways to build social proof, and how to make sure your social media marketing is in line with Facebook’s priority of making sure time spent on Facebook is time well spent.

Social Media News:

  • Facebook Says It Accidentally Let Anybody Read Private Posts From 14 Million Users (Business Insider). Facebook discovered a “software bug” that caused millions of status updates that were intended to be posted privately among friends to be public. The bug affected 14 million users, between May 18-27. Affected users will be notified and asked to review their posts from that period.
  • Facebook Will Remove the Trending Topics Section Next Week (The Verge). After a couple years of controversy due to Facebook editors curating the headlines, the company has decided to ditch the trending section. Other ways to deliver news, including breaking news labels and a section that collects local stories, are currently being tested.
  • A New Privacy Problem Could Deepen Facebook’s Legal Trouble (Wired). A New York Times article revealed that Facebook had deals with phone manufacturers that gave them access to personal data about users and their friends in order to re-create a mobile version of Facebook on their devices. Information included relationship status, religion, political leaning, events they planned to attend, and whether the user was online. Facebook disagrees with The New York Times.

Learn:

  • The New Instagram Algorithm Has Arrived – Here’s How it Works (Later). This could also go in the news section; Instagram recently invited a group of reporters to explain how the feed algorithm works (TechCrunch among that group). The short version is that the algorithm focuses on three core areas: interest, timeliness, and relationship. Secondary factors include frequency, following, and usage. If you’re an IG user, you probably won’t see any posts from several weeks in the past anymore.
  • Why You Should Be Using Your Content to Build Social Proof (Convince & Convert). In this blog post, the author outlines three ways to build social proof: release content consistently, create incentives for people to share, and measure success.
  • How Facebook Marketing is Changing (And How to Be Prepared) (Buffer App Blog). Rather than prioritizing content that might grab a user’s attention, but drive little interaction, Facebook favors the content that sparks conversations and brings people closer together. This helpful chart sums up what Facebook is prioritizing:
Signals that affect Facebook News Feed rankings.

Facebook wants more ‘meaningful interactions,’ as this chart outlines. Image: Buffer.


Social Media Rundown: Teens Flee Facebook; Twitter Bans Teens; Use Instagram Stories Like a Teen

Not a whole lot of major social media news this week, but it’s definitely worth pointing out the recent Pew Research survey that shows just how quickly teens are fleeing Facebook for other social media platforms. I wonder, as these teens get older will they start using Facebook more frequently?

YouTube, Instagram and Snapchat are the most popular online platforms among teens.

Facebook is losing the teen audience at a quicker than thought pace.

Also, Snap’s CEO Evan Spiegel defends his platform and Twitter has started completely banning some of its youngest users.

This week’s learn section has some cool tips on using GIFs in Instagram Stories and how to be a real social media marketer using the power of Google Analytics. Read on to learn with me.

Social Media News:

  • Teens are Breaking Up with Facebook Faster Than We Thought, Says Study (Mashable). YouTube, Instagram, and Snapchat are now more popular among younger users than Facebook.
  • Snap Is No Facebook, and Spiegel Insists He Wants It That Way (Wired). Facebook’s Instagram is projected to surpass one billion users this year, while Snapchat has 191 million daily users. Its stock price is half what it was in February, when it redesigned the app. Further, Facebook seems to just wait for new Snapchat features to roll out and then copy them.
  • Why Twitter Started Banning Some of Its Youngest Users (Gizmodo). The minimum age to use Twitter is 13, though it doesn’t require users enter a birth date when signing up. If a user later enters a birthday indicating they were under 13 when they began tweeting, it presents a problem.

Learn:

  • 7 Creative Ways to Use GIFs on Instagram Stories (Later). Read this one if you’re on Instagram and want to use Stories like a pro (and impress all your teenage followers). In all seriousness, I’m on Instagram everyday (both personally and professionally) and I learned a few things from this helpful article. Did you know you can pin GIFs to appear at a certain point in a video? Or that you can actually create your own branded GIFs?
  • How to Use Google Analytics for Social Media: A Beginner’s Guide (Sprout Social). This article gets into the nitty gritty of how to use Google Analytics to create, optimize, and improve your social media marketing strategies.

Lastly, a little GDPR humor:

Tweet about GDPR.

A nice jab at all the companies sending emails regarding their updated privacy policies in light of GDPR.


Social Media Rundown: Trump Violates 1st Amendment; Zuck’s Apology Tour Continues; Brands on Reddit?

Whelp, it’s official: Trump’s practice of blocking people he doesn’t like on Twitter has been deemed a violation of the First Amendment. This is an interesting take on how the Constitution applies to social media platforms and public officials; it’s worth a full reading of the New York Times’ article.

In Facebook news, Stories has hit 150 million daily viewers and the social networking site is opening up the Snapchat rip off to advertisers.

Facebook Stories continues making gains on Snapchat.

Facebook Stories continues making gains on Snapchat.

Meanwhile, ol’ Zuck was across the pond as his world apology tour continues. He left of lot of questions unanswered.

And don’t miss this week’s learning section for how to incorporate social media into the customer journey and an interesting case study on how the Washington Post is gaining traction on Reddit of all places.

Social Media News:

  • Trump’s Blocking of Twitter Users Is Unconstitutional, Judge Says (The New York Times). Trump’s practice of blocking critics on Twitter, preventing them from engaging with his account — was declared unconstitutional by a federal judge in Manhattan. The judge, addressing a novel issue about how the Constitution applies to social media platforms and public officials, found that the president’s Twitter feed is a public forum. Thus, violating the First Amendment.
  • Facebook Stories Reveals 150M Daily Viewers and Here Come Ads (Tech Crunch). Facebook Stories has announced a 150 million daily active user count for its Snapchat Stories clone. Ads will be 5- to 15-second videos users can skip, with call-to-action buttons coming soon. Advertisers can easily extend their Instagram Stories ads to this new surface, or have Facebook automatically reformat their News Feed ads to Stories.
  • Mark Zuckerberg Failed to Address European Concerns about Facebook (CNN). Zuckerberg failed to answer many of the questions and instead apologized and promised to investigate the breaches and harvesting of EU citizens’ data, the infiltration of dark ads, and fake accounts sowing discord online.

Learn:

  • Social Connections: Weaving Social Media into the Customer Journey (Marketing Week). Consider this: A typical customer journey may begin with a brand’s Facebook post, then move on through marketing emails and an ecommerce purchase to a customer service issue resolved in Twitter. Learn how companies are using social media in the customer journey, including one using artificial intelligence to let customers book flights on Facebook Messenger.
  • Digital Publishing: Now That Reddit is Welcoming Brands to its Platform, How Will Publishers Use It? (Editor & Publisher). In a under a year, a sole social media editor at the Washington Post has basically created his own subreddit of Post content that’s followed by more than 40,000 users, more than many of the 138,000 or so active communities on the platform. While it’s a catchy headline, I’d be extra cautious to any brands wanting to dip their toes into the complex world of Reddit.

Social Media Rundown: Cleanup on Facebook & Twitter; Klout Dies; the Ideal Post Length

Let’s all take a moment of silence to remember Klout… OK, that’s enough. Well not quite; it’s worth noting I’ve written about Klout a couple times in the past.

The Rock rolls his eyes at the death of Klout.

Did The Rock ever care about Klout? I think not.

In this week’s edition of the Social Media Rundown, Facebook and Twitter take further action to remove bad actors from their platforms and improve the user experience.

Lastly, be sure to check out the learning section for a handy tool on creating the ideal post lengths across a number of social networking sites. Also, have you felt like a victim of an Instagram ‘shadowbad?’ Relax, it’s not what you think.

Social Media News:

  • Facebook Says It Deleted 865 Million Posts, Mostly Spam (The New York Times). The cleanup came in the first quarter of this year, the vast majority of which were spam, with a minority of posts related to nudity, graphic violence, hate speech and terrorism. Meanwhile, Facebook has already investigated thousands of potential apps that may have leaked data. 200 have been suspended.
  • Twitter is Going to Limit the Visibility of Tweets from People Behaving Badly (BuzzFeed News). The changes apparently led to an 8% drop in abuse reports on conversations and a 4% drop in abuse reports in search. But do we really want Twitter searches and replies further filtered?
  • Klout, the $200 Million Website that Measured How Important You are on Social Media with One Number, is Shutting Down (Business Insider). This news is hardly important, but for a short time, Klout was a big deal and many brands used Klout scores of individuals to determine how influential people were. Hootsuite even displayed Klout scores on profiles within its platform for a while. I think Justin Bieber’s Klout score was always the highest at 100 or so (apparently making him more influential than Barack Obama and any other world leader) while mine usually sat around 55, I think.

Learn:

  • Know Your Limit: The Ideal Length of Every Social Media Post (Sprout Social). This post outlines not only the ideal post length for the major social networking sites, it also has a handy character counter tool you can use for help in crafting your posts.
  • Instagram Shadowban? What Marketers Need to Know (Social Media Examiner). Wait. What’s a shadowban? Don’t worry about it, because it’s not really a thing. This article can basically be summed up as such: Don’t be a spammer. But there’s plenty of Instagram algorithmic insight to read the full thing and get a better understanding of how to be successful on Instagram.

 


Social Media Rundown: Twitter to Add Encrypted DMs & GIFs in Quote RTs; Tips on Growing Your Instagram Following

A bit of a slow week in social media news, but there are some new features being rolled out from both Facebook and Twitter that’s worth noting. I’m particularly excited about being able to send GIFs in quote tweets soon.

Jonah Hill Excited GIF

Are you excited about GIFs in quote retweets?

Oh, and those big changes coming to Facebook News Feed? Yeah, not much has changed.

Lastly, be sure to check the learning section for tips on growing your Instagram account and what GDPR is all about.

Social Media News:

  • Twitter Tests Two New Interactive Options, Including Encrypted DMs (Social Media Today). Not sure I’d ever need encrypted direct messages, but you never know. Being a GIF fanatic, I’m more excited at the second feature: the ability to add GIFs to quote retweets. I’ve wanted to do this many times.
  • Twitter Urges its Users to Change Their Passwords due to a Bug (Digital Trends). If you’ve used Twitter in the past week or so, you were likely greeted with a message about a bug in which the passwords of all of its 320 million users were exposed as plain text. Some of you have changed your password already; that was probably a good idea.
  • Despite Facebook News Feed Algorithm Changes, Fake News Still Thrives (Mashable). Did you notice that big change in the Facebook News Feed algorithm? Neither did I. “Despite what was categorized by the company as sweeping updates, the state of the News Feed remains just as rotten as always: Fake news still thrives, and that old Facebook favorite Fox News is king once again.”

Learn:

  • How to Get Your First 1000 Followers for Instagram (Later). The “CHECT” system is a nice cheat sheet on things to consider with each in-feed Instagram post. CHECT = Content, Hashtags, Engaging, Captions, Tagging.
  • What the GDPR Means to Social Media Marketers (Buffer Blog). This helpful breakdown of the new GDPR outlines how the new data privacy regulations should be beneficial to both businesses and consumers.

What did I miss this week?


Social Media Rundown: Facebook to Launch Dating Service; LinkedIn Turns 15; Make Better Cover Photos

Facebook CEO Mark Zuckerberg announces Facebook dating service.

Facebook announced its new dating service at its F8 conference. Photo via Mashable.

Despite the privacy concerns hanging over Facebook, the social networking company has announced its plan to launch a new dating service. But it won’t just be a hook-up site. No, no, this will be all about finding serious relationships. Meanwhile, its Instagram product just keeps getting better and is definitely drawing folks away from Snapchat (see below). And happy birthday, LinkedIn!

Don’t forget to check out the learn section for tips on creating a Facebook cover photo and how you can use lookalike audiences to better target your Facebook ads.

Social Media News:

  • Facebook to launch dating service as Zuckerberg takes aim at Tinder (The Telegraph). It was only a matter of time; Facebook has come full circle. You’ll soon be able to create a dating profile that is separate from your Facebook profile with potential matches recommended based on dating preferences, common interests, and mutual friends. The idea is already being ripped for catering to the older demographic.
  • Instagram debuts video chat, opens Stories up to developers (Mashable). Instagram seems to just keep rolling out more and more exciting features and beating Snapchat in its own game. Users will soon be able to share content from third-party apps directly to Stories. Plus, video chat, augmented-reality camera effects, and a redesigned Explore tab are all rolling out soon.
  • LinkedIn Turns 15 (LinkedIn Blog). Happy birthday, LinkedIn! View a ‘then and now’ infographic to see what’s changed in the past 15 years.

Learn:

  • How to Create Great Facebook Cover Photos: Sizes, Styles, Examples (Hootsuite Blog). The cover photo (or video) is the first thing people see when visiting a Facebook Page so it’s important to not only have an on-brand image, but to also change it up from time-to-time. This post gives you everything you need to know to create a new cover photo and some examples to get your creative juices flowing.
  • 3 Overlooked Facebook Lookalike Audiences That Will Improve Your Ad Results (Social Media Examiner). This post takes a thorough look at targeting people who spend time on your website, who spend money on your site, and people who’ve watched 75% of a video.

What big news did I miss this week? Please let me know.

 


Social Media Rundown: EU to Regulate Tech Companies, Snapchat Considers Unskippable Ads

Perhaps you’ve been getting lots of emails and other notifications about privacy policy updates or a new terms of service doc to agree to? You can blame new regulation from the European Union for that. More specifically, you can blame Facebook, but none of this seems to be hurting the company’s bottom line.

Animated GIF: Americans Say They Want Privacy, but Act as if They Don’t.

From a 2014 NYT article “Americans Say They Want Privacy, but Act as if They Don’t.”

In other social media news, Snapchat seems to think unskippable six-second ads are a good money-generating option and YouTube has been running ads on extremist channels, unbeknownst to its advertisers.

Finally, be sure to check out the learning section for ideas to improve your social media strategy and a look at the future of social media marketing.

Social Media News:

  • Will the US Regulate Facebook? Europe is about to do Just That (CNN). The European Union is preparing to enforce a new data protection law that gives consumers more control over how their personal data are used. Ah, so this is why I’ve been getting so many privacy policy and terms of service updates lately.
  • Facebook Promises in New Ad that Everything’s Going to be OK (Mashable). It’s actually a very excellent ad. How could you not fall in love with Facebook all over again?
  • YouTube Ran Ads from Hundreds of Brands on Extremist Channels (CNN). Ads from over 300 companies and organizations ran on YouTube channels promoting white nationalists, Nazis, pedophilia, conspiracy theories and North Korean propaganda. Be careful where you place your ads.
  • Viacom and Snap are Eyeing Snapchat Stars for Shows (Digiday). Unskippable six-second video ads? This could be the true beginning of Snapchat’s demise.

Learn:

  • 6 Effective Elements to Add to Your Social Media Strategy (Social Media Today). Want to stay ahead of the curve? This article suggests adding a Messenger bot, using more video, investing in paid ads, and using Stories on Facebook and Instagram.
  • 10 Ideas Driving the Future of Social Media Marketing (Mark Schaefer via Medium). This list debuted at Social Media Marketing World in March. This is a much better retelling than the simple notes I took. Ideas range from AI and smart speakers to government regulation (see aforementioned news headlines) and challenges of getting through all the content clutter.

Did I get everything? Please let me know if you have something to add.


Social Media Rundown: U.K. Pub Chain Deletes All its Accounts; 5 Tips for Running Facebook Ads

Besides even more shady news coming from Facebookland, it’s been a relatively slow week in the world of social media. While the #DeleteFacebook trend gains steam in the U.K., even a chain of pubs gets in on the action — deleting all its social media profiles (story below).

For this week’s learnings, be sure to check out the tips on running Facebook ads and the handy guide on how to make GIFs (because everyone loves a good GIF).

Animated GIF of The Breakfast Club's Anthony Michael Hall being cool.

Even The Breakfast Club’s Anthony Michael Hall is cool with GIFs.

Social Media News:

  • GOP accuses Facebook of censorship but conservative media flourishes online (NBC News). “There are more than three times as many conservative publishers than liberal publishers on Facebook, and they receive more than 2.5 times the engagement on the social media platform than those who push opposing viewpoints.” Also, the recent string of Facebook scandals doesn’t seem to be hurting the company’s bottom line.
  • Fed up with social media, major U.K. pub chain deletes all of its accounts (Digital Trends). Interesting move. As a social media pro, it would definitely be against my recommendation, but perhaps it’s best for this particular company. It cited concerns over the misuse of personal data and the “addictive nature of social media.”
  • Facebook Tests Out New Video Format to Boost Communal Viewing and Engagement (Social Media Today). Called ‘Premieres’, the new feature would give approved publishers the opportunity to broadcast pre-recorded content through what’s essentially Facebook Live. Thus, allowing viewers to interact with each other in real time.
  • Barack Obama And Jordan Peele Urge You Not To Believe Your Own Eyes (Fast Company). This is sort of on the fringe of social media news, but it’s important to keep up with this emerging trend. Though this article didn’t mention it, digital voice manipulation is also on the rise, which would make the development of 100% fake, yet realistic videos all the more possible. As The Atlantic reports, we’re not so far from the collapse of reality.

Learn:

  • 5 Advanced Tips for Running Ads on Facebook (Sprout Social). Whether you’re looking to start running ads on Facebook or you want to learn a few tips, this is a good look at the basics you need to know. From refining your target audience to running split tests, this is an awesome guide to running Facebook ads.
  • How to Make a GIF: The Complete Guide (Hootsuite Blog). If you’re like me and think animated GIFs are the greatest thing on the internet, then this is for you. Creating a GIF really isn’t that hard so long as you know which tools to use. This is the guide with said tools.

Did I leave out some important news? This week’s edition was heavy on Facebook. Surely I missed something important from LinkedIn or Twitter?


The Social Media Rundown: Facebook Adds Info Button to Articles; Reddit Gets a Redesign

It’s been another busy week for Facebook as the Cambridge Analytica saga carries on and it continues to fight ‘fake news.’ Meanwhile, Twitter has purged more terrorist-related accounts, and Hell has frozen over, er, Reddit gets a redesign (coming soon).

All this and more in this week’s Social Media Rundown. Plus, I bring you not one, but two worthwhile learnings. Check it all out below:

Social Media News:

  • Facebook: ‘Malicious actors’ used its tools to discover identities and collect data on a massive global scale (source). Facebook admits that Cambridge Analytica obtained user data from 87 million users and that most of its 2 billion users likely have had their personal information scraped and shared by third-party developers without their explicit permission. Meanwhile, Facebook has shared an update on its plans to restrict data access to its platform.
  • Facebook will give all US users helpful context about articles shared in News Feed (The Verge). In a bid to make it easier to determine if something is legitimate news, Facebook has added a little ‘about this article’ icon to shared links. Once clicked, users are presented with information about the publisher (pulled in from Wikipedia), a map of where the article is being shared, and which of your friends shared the article.
Example of Facebook's new 'About This Article' function.

Facebook recently added an ‘About This Article’ button to shared news stories so users can better tell the legitimacy of a source.

  • Twitter says it removed 274,000 terrorist-related accounts in the second half of 2017 (Fast Company). The company suspended over 1.2 million accounts for terrorist-related content in the last five years – including 274,460 that were removed in the last six months 2017.
  • The Inside Story of Reddit’s Redesign (Wired). This one’s for all the web designers out there. It’s the first visual refresh of Reddit in over a decade. A welcome update if you ask me.

Learn:

  • How to Ignite Your LinkedIn Marketing Strategy [Infographic] (Marketing Profs). This handy infographic has tips on writing attention-getting headlines, the ideal post length (keep it short), and a few ideas on running LinkedIn ads and sending InMails.
  • How to Optimize Facebook Ad Bidding: Clicks or Impressions? (Social Media Examiner). Here’s a nice article on how choosing bids for ads affects your Facebook ad campaigns. Choosing between link clicks or impressions is not always easy; this article has a list of the pros and cons of each.
  • 5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it) (Kissmetrics). If your social media strategy isn’t getting the kind of engagement you want, the author (Neil Patel) suggests you may be committing one of these five self-sabotaging social media sins:
    • Denying what people want
    • Forgetting to make room for new (older) users
    • Skipping movie day
    • Letting little errors cripple credibility
    • Talking without listening

%d bloggers like this: